If your business depends on lead generation and has a long sales cycle, it is critical that you interact with prospects after you receive the initial lead.

Choosing target accounts will vary for every company as each organization has unique business goals and a personalized strategy that’ll determine its criteria.

The importance of ABM attributions is realised when marketers use it to their true potential. Here are some of the benefits of this strategy.

Webinar marketing is not a science but there are proven results that can be achieved with certain webinar marketing strategies.

B2B marketers are getting increasingly better at finding ways to source their digital content rather than develop their own content.

Every process has two sides to it. Hence it is safe to know what the proceeding has to offer, and how you can use it for your benefit.

As a marker you will want to expand the lead generation. You also want to reach your target audience.

More than 79% of marketing leads don’t convert into sales with the lack of lead nurturing as the leading cause.

A report suggests that the quality and conversion of audience for B2B business is of utmost importance for years to come.

The solution is designed to help teams target accounts during each point of the buying journey to build audiences for personalized campaign efforts.

The best part about this plan of action is that it works for different types of product marketing strategies.

Before you consider anything else about B2B product marketing, having a quality product in place is of utmost importance.

A product marketing framework for software solutions is nothing but a strategy consisting of different ways of marketing a product, mediums to reach the right audience and turn them into customers.

Marketing a new software product simply means conducting activities for increasing brand visibility to generate more customers for that product.

To measure the success of your whitepaper, it is crucial to look at the mid-funnel content metrics such as bringing previous visitors back to your website and keeping them engaged.

Unlike the sea of content that we often see today, a whitepaper is something that your prospects actually take interest in.

When it comes to promoting your whitepaper, it's best for B2B marketers to leverage a few different distribution services like social media platforms, SEO, demand generation tools and see which one performs the best.

Know that your whitepaper is a lot more than just an in-depth guide and can often come across as a boring sales pitch if not presented the right way.

Webinars can be a great content marketing medium to put forth your whitepaper to not only your current clients but also to other prospects as well.

Whitepapers are an effective tool for content marketing and promotion when it comes to B2B marketers.

When it comes to marketing your whitepaper, a great landing page is the first impression that catches an eye for your target market.

Banner advertising includes a graphic display that is placed on the top, bottom, sides or corners of a website or any online media

Display advertising is a marketing technique for attracting online viewers on websites, social media platforms, or other digital media to create phrases that encourage specific actions

One of the biggest content marketing mistakes we see in businesses is failing to review their content marketing efforts and failing to measure the ROI of their content marketing efforts.

Content is nothing without consistency. If you're not consistent, you're not taking advantage of all the opportunities you have to connect with your audience.

The rise of social media and internet marketing has proven him right. No business can afford to miss out on making content marketing a part of their marketing strategy.

Promotional activities for whitepaper should be extensive along with the timely inclusion of different strategies. Publishing your whitepaper on pubsites provide a wide range of benefits

While there is no one marketing strategy that works in the digital marketing industry, but there are ways to go about with it and make your whitepaper look an engaging content piece.

Whitepaper publishing is not limited to particular online sites, you can publish it where you wish to, as much as you desire.

The great thing about publishing on Medium is that even if you're not a big name or have a niche that's relatively small your Medium story can still enable you to reach your potential customer.

Content syndication is a cost-effective way of generating qualified leads for your sales department.

We understand your main focus is on digital marketing, here we bring to you a few ways to boost your podcast outreach and make it the most lucrative content marketing campaign of all times.

B2B Marketers, are you looking to build a niche/premium client base that is highly engaged? Look no further than podcasts! It's a content marketing format that is booming and how!

Ask the attendees to fill out a survey form towards the end of the webinar. Reviews are valuable assets.

Create a well-organized webinar registration platform with minimum input fields. Keep in mind that the excess input fields act as a barrier to the completion of that form.

Webinars are increasingly becoming a popular tool for multiple industries around the world.

B2B purchasing procedure has advanced over the last decade. The present B2B buyers make around 12 hunts online before narrowing down on a particular brand's website.

Anyway, how would you flawlessly join narrating your B2B marketing procedures? Here are three basic factors that each story needs

Generally, effective B2B marketing techniques are not just about rationale, specialized procedures, and realities that a B2B marketer should use.

For any business, high quality qualified leads for marketing or sales are generated through digital marketing. And what exactly are you marketing digitally? CONTENT!

According to Outgrow, 73% of B2B marketers say a webinar is the best way to generate high-quality leads. But for you to reach this 73% or more audience, you need to promote it in the right way.

Webinar marketing benefits a company in more ways than one. But in all the prep, deciding the webinar platform for running webinars should be at the top of your free webinar strategy.

Webinar marketing is only successful if you are able to generate the desired leads. So, to make this happen, it is necessary that you follow a process. We have listed some of the most important steps for creating a successful webinar.

While there are numerous ways that a marketer can use to generate leads and grow, webinar marketing is one way that is the most relevant at this time.

The future of marketing has been drastically affected by the global sanitary crisis but it also brings hope for innovation and new ways to use existing platforms to achieve your business goals. Here are the trends Deck 7 forecasted earlier this year.

B2B marketing involves social media content on LinkedIn and Facebook the most with blog post and newsletter formats following closely.

LinkedIn is without doubt the prime location to promote B2B content. It remains at the top of the list as the preferred social media channel.

A documented content marketing plan is always better than an ad hoc approach. 41% of the top B2B performers have a documented strategy in place for 2020.

Mapping what you make to the buyer’s journey is vital to its ability to help convert a prospect into a customer.

Some of the goals of B2B content marketing are to let your target audience know about your brand, develop the information they have about the brand, and allow the consumer to see the benefits of using your product or service