The leader in B2B marketing engagement software, Engagio has launched a new marketing solution that enables revenue teams to design and automate high impact play across channels such as advertising, sales engagement, marketing automation, direct mail and CRM. The solution is designed to help teams target accounts at every stage of the buying journey to build an audience for personalized promotional efforts. Built by the experts who built Marketo, Orchestrate is the first and only Account Based Marketing (ABM) solution that enables companies to target people, accounts and buying groups at every step of the account journey.

“Because the purchase is more non-linear, the traditional model of marketing and generating new business is much older than sales,” said John Miller, CEO of Engazio. “Instead of a hand-off baton pass, the winning marketing and sales teams today work together as a team, working together to create a pipeline, win deals and increase account growth. Engazio Orchestrate is the first marketing technology to take the best parts of traditional lead-based demand production and combine it with good account-based marketing to promote this kind of integrated team work. ”

Account Based Marketing services - https://deck7.com/account-based-marketing-services?utm_source=Niranjan&utm_medium=prfree.org

Engazio Orchestrate enables marketers to:
Streamline plays that automatically enable advertising or sales campaigns for chilled target accounts
Reach target accounts showing their increasing interest in their solutions
Alert account executives to new engagement from executives on previously lost target accounts
Nurture open opportunities

"With Engazio, we have a consistent vision of people and accounts that allow us to measure engagement and program impact and tie marketing and sales into a tighter team," said Emily Ketcham, global marketing operations at Fusion, a leading global cloud communications and collaboration. Software platform designed for the industry. “Now, with the Engazio Orchestra, we can manage the audience of people and accounts and launch relevant actions across channels, ensuring the right message at every stage of the customer journey. Best of all, it works automatically, saving me time I had previously spent creating and uploading lists manually. ”
Other features of the Engazio Orchestra include:
- Cross-channel plays that automate actions in response to account activity
- Account based advertising to manage the audience through platforms such as LinkedIn
- Automated customer data management with features like create function, change data and add to campaign
- Streamlined plays that automatically enable promotions for cold accounts
- Engagement alerts that show the activity of a missing account account officer

Due to the Dash product, most B2B marketers are familiar with Engaglio, which helps manage multi-touch attribution campaigns and better understand the impact of sales interactions on account progress. Engazio Orchestrate is not a substitute for Dash but provides a way for clients to effectively and efficiently implement strategies that work best for them.

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