LinkedIn is without doubt the prime location to promote B2B content. It remains at the top of the list as the preferred social media channel. Using their sponsored posts feature with a native advertising approach can do wonders for your business if targeted at the right stakeholders. However, as a marketer, you can use social media experimentally as well.

Social Media Content Validation:-
Digital content marketing involves multiple platforms and when used appropriately you can use social platforms to assess the efficacy of your content. Ever since it became nearly impossible to get views for your social media content organically on Facebook, Twitter gives the modern marketer the chance to check if a certain topic has the potential to interest the target audience through social media engagement metrics.

Instagram for Previews:-
You can even use Instagram to reveal new content to your following through a story. Because of the placement of this feature on the app, your content gets assured visibility. The underlying principle of any B2B content you share is that it needs to be useful to the viewer and Instagram Stories can help you assess that usefulness. Instagram is also a viable platform to get personal with your audience via ask me anything (AMA) experiences. If you’re getting an adequate amount of engagement for your latest whitepaper or blog post, chances are high that an AMA on the subject will help you generate more leads for your business.

Content Syndication as a Strategy:-
Once you’ve created all this valuable content, syndication is an effective way to get more views for your blog post. In addition to expanding your reach, you get the by-products of spreading brand awareness and driving more sales leads into your funnel. If you begin a regular content syndication process you can create a steady online presence on platforms other than your website and social channels. You can, in turn, drive traffic to your website by using CTAs fittingly, creating a strategic loop.

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