There are four types of content:
- Audio
- Video
- Image
- Written

Within each content type, certain formats work well with B2B audiences. Quality content incorporates a few elements of each format into the other to bring out the best of the topic covered, merging visual content with text for a better experience. B2B marketing involves social media content on LinkedIn and Facebook the most with blog post and newsletter formats following closely.

Video Has B2B Potential:-
The next favorite format of delivering content was through in-person events but with that on the back-burner videos are a marketer’s best ally. Video marketing is growing at a rapid rate and giving 41% of bloggers successful results. Videos give customers a chance to see human faces, giving it a personal connection, has high recall value, it’s extremely visual content, and there’s a certain level of transparency attached to this format because you see it and so you believe it.

Webinar Is the New Conference:-
To offset the setback of canceled or reduced physical conferences and seminars, webinars have emerged as a great way to connect with your audience and network. Although they were eighth in the list of content formats used by B2B businesses until recently, they have become the best replacement for in-person events. Deck 7 has successfully run successful email marketing campaigns promoting webinars for industry leaders in computer hardware, SaaS companies, and webcasting platforms to reach audiences globally.

Email Newsletters to Share:-
Sending your latest content or topical content via an email newsletter to your subscribers is a great way to showcase various content formats you created for your business. Whether it’s a whitepaper or your latest podcast, your newsletter can get the content you created closest to an interested customer.

At the end of all this make sure that you have a way of contacting your webinar attendee or website visitor. If your sales and marketing teams are working in tandem, then you would have figured out a way to get the potential customer’s email address before they leave your website. Your ultimate goal is to get your content to have an impact on your bottom line, not just gain readers and followers.

Read more - https://deck7.com/learning-hub/content-marketing?utm_source=Niranjan