1. Not getting away with a doctorate
When it comes to promoting your whitepaper, it is best for B2B marketers to take advantage of a few different sales services such as social media platforms, SEO, demand generation tools and see which ones get the best results. Many marketers work hard to create content but are unable to properly promote it. They just post them on their websites and hope the leads come through. If only that would work.

Here are some methods that you, as a content marketer, can include in your marketing strategy to get your whitepaper reader interested.

Direct these readers from your blog to the registration form of your whitepaper.
Create a "Cheat Sheet" white paper and have the sales team hand it out to leads in your sales funnel.
Use Slideshare to turn your whitepaper into an engaging presentation. If you want to connect with potential customers and audiences who prefer better graphics, Slideshare is the place for you to deliver your quality content.

Bring targeted leads to your white paper via LinkedIn. We all know how powerful Facebook and Twitter are, but let's not forget how powerful LinkedIn is for its global influence. With the advanced features of LinkedIn, you can serve your ads in front of the right audience. This promotes your valuable content and thus creates the necessary enthusiasm for your brand.

Let the best bloggers in your industry talk about your whitepaper to get more leads. This is one of the top and trending B2B marketing activities that most companies invest in.

Based on the types of topics, your target audience, and your ultimate goal, you should specialize in targeting your niche business area. Get help from distribution services like Bit Pipe, Information Week, and CIO whitepapers to help you achieve your content marketing goals. They can help build a wider network, expose you to a wider range of audience interests, and thus increase your company's conversion rate.

CONNECT WITH A CONTENT MARKETING SPECIALIST - https://deck7.com/request-content-marketing-services?utm_source=Niranjan&utm_medium=prfree.org