1. Keep your download forms short and clear
Marketers tend to make mistakes like this; For example, asking for too much information, exaggerating the presentation, being too vague about the unique value proposition, etc. It's always good to keep it short, succinct, and clear. If all you need is your prospect's name, email address, and number, better leave it there.

2. Hosting a webinar
Hosting a webinar can earn you more leads, which is even better than hosting events. Not only does it remove geographic boundaries, but it also provides the ability to interact directly with your audience. Running a webinar and offering your white paper as a gift or related material can be a great way to generate interest in downloading your white paper.

3. How do you determine the success of your whitepaper?
Since whitepapers are typically center-funnel content, their goal is to educate the audience about your brand and position you as an industry expert. To measure the success of your white paper, it's important to look at the content metrics in the middle of the funnel, such as: B. Bring previous visitors back to your website and keep them busy. You can even set goals that are better aligned with the sales process to measure the success of your white paper.

To avoid things
Don't forget to make your whitepaper social media friendly. The content marketing institute reported that there are over 800 million active users on Facebook, 200 million users on Twitter and 100 million users on LinkedIn. This means that if you don't market your whitepaper on social media platforms, you may be missing out on a ton of opportunities. You can encourage the audience to share your content by adding content sharing buttons at the top of your landing page.

The best way to have a successful sales pitch so as not to sell yourself. Therefore, avoid including your business promotion in the marketing material of your whitepaper. If your promotional efforts are focused on how your white paper can provide valuable insights, it will help build credibility. That trust will lead them to learn more about your products and services. Therefore, you must first state the educational value of your white paper.

Remember to always include white papers in your content strategy. To ensure success, develop successful advertising plans and continue to focus on a value-based approach. If you have any content-related questions, contact Deck 7 and our content marketing specialists will guide you through the individual questions.

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