The great thing about publishing in Medium is that you can reach potential customers in Medium's story, even if you're not famous or have a relatively small niche. That's because the value of content marketing outcomes is everything. If you are a content marketing agency and want Medium to be part of your content marketing strategy, make sure you know:

Use great images
For more exposure, work with medium publications
Undo poorly performing posts
Post content assets regularly
Spend a little on social advertising to boost your posts a bit
Get more social media followers
Content marketers need to start by identifying the buyer's persona and building relationships, and finally move on to submitting content types, such as the original guest posts created for the viewer. This content strategy is a great way to increase exposure and engage.

To increase brand awareness and not be excluded from Google search page results, try to avoid these SEO strategies, which are also good inbound marketing activities.

Modify content while guests post to other websites
Don't forget the "rel = canonical" tag in the content to point to the original post. The point of this tag is to tell search engines that you are the original publisher and that the syndicated content is just a copy.
Use the "noindex" tag in the syndicated copy to exclude republished content from the directory
Also, don't forget to get the link back from the syndicated copy
Simply put, content syndication is far from traditional marketing, but if done well, it benefits everyone. This is a smart way to get more out of the work you've already done. Not only can you increase your overall exposure, but you can also get additional SEO benefits in the process. Best of all, keep your content marketing efforts going by creating compelling content and at the same time synergizing your content using all or the most convenient delivery channels.

Read more - https://deck7.com/content-marketing-services?utm_source=Niranjan&utm_medium=backlink