Recent surveys have found that 69% of B2B marketers plan to increase digital advertising budgets in 2021

Customers have become accustomed to consuming content across multiple channels and platforms which requires marketers to provide for seamless integration of their content.

There are numerous options that can be a part of your marketing strategy like a facebook ad or even different campaigns on your social media platforms.

The coronavirus outbreak has impacted businesses worldwide, affecting millions of people with a growing impact on the global economy. No one knows how severe the imminent economic downturn is or for how long it might last.

what to expect as the rest of the year unfolds. However, here's what marketers will be prioritizing their budgets for 2020 - with a strong focus on consumer behavior of course.

Social media has witnessed a massive surge in engagement as the pandemic continues to unfold. With LinkedIn as the highest-ranked for B2B content engagement

digital marketing industry, the digital ad spending predictions have, therefore, declined from $712.02 billion to $691.7 billion across all forms of media.

social media has witnessed a massive surge in engagement as the pandemic continues to unfold. With LinkedIn as the highest-ranked for B2B content engagement

The impact of the novel coronavirus continues to be massive all around the world. With the onset of extended furloughs, closing down of brick-and-mortar stores

Instead of focusing on brand awareness and increasing promotions for your products and services, focus on nurturing a long-term relationship with your customers by identifying where you can help them.

Not being able to operate out in the physical world has turned our focus to the internet - that is now teeming with online activities 24/7.

B2B organizations such as Bottomline Technologies, People.ai and OneNeck IT Solutions are relying on a blend of traditional demand generation tactics with ABM strategies to cater to their audiences and appease senior leadership.

ABM’s success strongly lies within the enablement of marketing and sales to close their deals in a targeted and coordinated fashion. Plus, personalizing your brand messages at scale never looked this good!