With events and conferences being canceled, it appears that marketers are focusing more on increasing the top of the marketing funnel to help with the retention of the target audience and expansion efforts instead of going after new deals. When asked about their budget shifts regarding digital marketing efforts, this is what we saw:

According to a survey done by Chief Marketer's 2020 B2B Marketing Outlook, the main elements of a content marketing strategy that have proved to be more effective in moving prospects from the sales funnel are articles and blog posts (55%), reviews, and customer testimonials (43%), and whitepapers (38%).

A new report by Centerline Digital looks at how VPs and managers vs. C-level executives are reacting to different content marketing strategies for making their decisions. C-level executives have shown to take 21% more time in consuming content than managers, while VPs are consuming content the fastest - usually within 24 hours. The report also concludes infographics as the highest-rated top-of-the-funnel content type, with 59% of senior executives preferring videos to text format. Visual content has come to be known as the most engaging content on the internet in today's time.

Your website is a key source of moving your business ahead right now as it is one of the first places for you for creating content. The originality and your ideas on thought leadership can be definitely put on your website or your target audience to read. Customers are spending more time on websites and interacting more with online businesses than last year. Hence, your priority should be to focus on education rather than promotion. In whatever form or whichever type of content, you decide to publish on your website, it still remains a crucial part of your content marketing strategy. Hubspot's benchmarks data noted a significant spike in the average website traffic, with a 13% increase in March compared to February. Weekly chat volume through onsite chat and Facebook Messenger has also risen by 5% after March 16 compared to the previous Q1 global weekly averages.

Instead of focusing on brand awareness and increasing promotions for your products and services, focus on nurturing a long-term relationship with your customers by identifying where you can help them.

Read more: https://deck7.com/content-marketing-services?utm_source=Niranjan