There are numerous options that can be a part of your marketing strategy like a facebook ad or even different campaigns on your social media platforms. To give you gist, let's quickly run you through the key webinar promotion strategies that will positively affect your webinar marketing activities and derive the desired returns.

Advertise on Your Own Properties
Promoting webinars on your own properties is cost-free. You can use a marketing tool like a permanent page to post about all upcoming events or a future webinar that you are planning to organize. This is a one-time activity where you can regularly update your scheduled webinars. You can put banner ads on your homepage. This is a great way to keep dynamic content on your page.

Using a blog post to promote an upcoming webinar is another great idea to drive more people online. Include a link to a landing page where they can register for the webinar. You can also make a teaser video about your event and share it across all social media platforms.

Emails for Webinars
Emails play a significant role in webinar marketing. It is the primary channel for most webinars right from the beginning to capture more viewers and increase conversions. Also, you can create an email signature which contains a link to the landing page. If you are sending emails to a large database then this can be considered as a great content marketing strategy.

Here are two awesome blogs that you can read, one of them is a step-by-step guide for webinar promotions through emails and the other one tells you how to convert webinar leads into sales pipeline using the BDA strategy.

Collaborating with a Big Brand or Influencer
Teaming up with a renowned brand or influencers can give you a lot of exposure and add value to your audience, increasing your market reach and credibility. Partnering should be done such that it is easy for your collaborator to promote it. This collaboration is worth the time and effort if you prepare for it precisely.

Though this combination has a huge potential of benefiting your marketing plan, it's not easy to make it successful. Here is something about webinars and influencers that light up your path.

Involve Your Employees
According to LinkedIn reports, employees have 10x more connections compared to company followers. So get your employees involved in the marketing webinar process as they are actually one of the greatest assets when spreading the word among the target audience in your webinar funnel. The exposure of employees' network will be worth it. Provide a social copy and link to them so that they can share and make the best of it.

Listing on Webinar Sites and Personalized Invites
You'll find plenty of webinar listing sites available out there to promote your webinar. Some of them can be free and some paid. Find the best one that is suitable for your webinar and drive more webinar attendees.

To send personalized webinars, you can sit with your sales team and draft amazing personalized messages containing a gist of your webinar content to send invitations for key accounts. Your prospects will appreciate it and end up in increasing your webinar attendance.

Following these tactics will make your webinar marketing way better. Throughout the journey, just remember to keep your audience in mind and plan everything accordingly. Deck 7's marketing team provides a comprehensive solution for promoting your webinars to your target audience.

Read more: https://deck7.com/content-marketing-services?utm_source=Niranjan&utm_medium=backlink