The coronavirus outbreak has impacted businesses worldwide, affecting millions of people with a growing impact on the global economy. No one knows how severe the imminent economic downturn is or for how long it might last.

Surviving is a major challenge during this lockdown. B2B marketers that we are having conversations with are planning, developing, and executing webinar promotion strategies for the coming weeks of social distancing.

People all over the world can learn something from your automated webinar. Whether it is a live or on-demand session, marketing your webinars to drive demand and to make sure they are successful even during this critical time is important. And they ought to be, because everybody's home, so the odds are in your favor. They will be open to consume anything that resonates with their business strategies and help them learn how to overcome their major pain points.

Role of a Landing Page:-
After taking the time to contact potential speakers, setting up the logistics and drafting the content, the first thing to do before you start promoting your webinar is creating a neat and clean, optimized landing page on the website for all your visitors. This page will make an impact on visitors if they are able to find webinar-related information easily. Here are some of the essentials to give an excellent digital experience to your audience through your make your webinar landing page

Provide sufficient information about what your webinar covers and what your audience will get from it, how will they benefit from it as well as few takeaways
Mention date and worldwide time zones and the webinar platform
Name the speakers of your live webinar with their details
A form to fill and get details of registered users
Remember, you have to make your webinar successful right from the beginning. So, do not leave any loophole that will prompt your webinar registrants to leave.

Once they register, the next thing you have to do is send a thank you message. For this, you can create a separate thank you page or send an SMS or email with all the final details again. Doing this will allow them to make sure that the webinar registration process is complete and if you're up for it, allow them to ask any queries. This will send them the message that you care about what they get from your paid webinar and it increases their chance of attending.

After giving online direction to the attendees, let's move towards some super-effective tactics of webinar marketing.

As a marketer, when should you start promoting your webinar? Some like to start a week before the webinar date, and others start two weeks ahead. The difference is, it gives you time to test and pivot if needed. Once you host a few webinars, you'll gain better insights into how quickly it takes to reach your prospective registrants, and you can increase or decrease your promotion time to what makes sense. As per research, the best days for sending invitations for a webinar presentation are Tuesdays and Wednesdays owing to the better open and conversion rates on these days.

Hello Bar:-
Making people spend more time on the website and allowing them to discover what they want through your offering is always a challenge for marketers. One of the tools that can be a part of your webinar marketing strategy is Hello Bar which helps convert visitors into customers. It's actually a plug-in that can be placed at the top or bottom of your page to grab the attention of people. You can write one or two sentences that can lead your audience to link to the landing page or wherever you want your visitors to land with a call-to-action button. Many marketers have seen favorable results. You can try this out to see how your lead generation attempts are affected by it.

Exit Overlays:-
Exit overlays are one of the best webinar marketing tools that can help you retain online visitors. It tracks the movement of the cursor and is displayed when the users try to navigate away from the page and tries to convince them to stay. The message displayed to users can be customized and gives them a chance to read what you're offering, in turn converting them into attendees for the webinar. Make sure you set up the pop-up on the relevant page, where it makes sense for visitors to take the necessary action. There is a lot to explore about exit-intent pop-ups but make sure it does not interfere with user experience.

Read more: https://deck7.com/content-marketing-services?utm_source=Niranjan&utm_medium=backlink