The impact of the novel coronavirus continues to be massive all around the world. With the onset of extended furloughs, closing down of brick-and-mortar stores, and a possible recession, B2B marketers are more determined to keep their heads above water. Coming up with a profitable content strategy has become all the more difficult as a content marketing agency has very limited options to explore now.

Not being able to operate out in the physical world has turned our focus to the internet - that is now teeming with online activities 24/7. This disruptive spike in internet usage has put marketers in a bit of a dilemma as they address COVID-19 through content marketing.

Needless to say, it's a rough time for marketers to be able to grasp how the market is changing in real time. To understand it better, we've gathered a more accurate, vendor-agnostic analysis of how content consumption has disrupted the B2B space.

Packed with content ideas, insights, and concrete consumer data, the goal of this article is to provide marketers with a crystal-clear view of the volatile market, so as to understand how to churn out good content, test a possible content marketing effort to navigate their online business in the new norm.

Let's dive in.

Work from Home
Americans are spending more of their time online than ever. As more of the world is staying indoors, online activities have reached unprecedented heights and remote work is having its moment. Mentions of working from home reached its peak on March 13, showing some preparedness over the closures ahead.

We've become more reliant on solutions that allow us to learn and work from home. This dramatic shift, from typically working from our offices to operating from our homes, has brought the need for technological input as well. 23.1% of the work from home conversation is happening around WFH technology and related matters, falling mainly into these three categories:

The new technology required to work remotely
The technology needed to keep in touch
Cybersecurity risks
More meetings are happening on Zoom, Google Hangouts, and Microsoft Teams. Brands are investing heavily to ensure their processes and workflows are updated so that collaborations can continue seamlessly from afar. Cybersecurity is an important part of this equation as employees need the right tools and solutions to stay productive while protecting the company's confidential data.

Zoom has seen a significant surge in its usage since the lockdown. It has also become a popular tool for socializing. As a result, the company had to recently address the data privacy and security concerns when it came under scrutiny by the New York Attorney General's office for its data privacy and security practices.

Read more: https://deck7.com/content-marketing-services?utm_source=Niranjan