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DC Shoes announced today the launch of the highly anticipated Rediscover DC campaign for 2012. As part of the campaign launch, DC introduced its 2012 pro team roster that included two massive additions- pros Mike Mo Capaldi and Nyjah Huston.

The Rediscover DC campaign re-introduces the new DC skateteam at its best. For the initial launch, DC created a video presenting the skate team, and for the first time in nearly a decade, DC will debut a photo of the entire skate team together includingnewest skaters, Mike Mo and Nyjah. The campaign aims to highlight the caliber of athletes that ride for DC and invites consumers to rediscover the fact that skateboarding is the driving force behind the DC brand.

“DC has always been a skate company. Through ups and downs and growth, the core of what we do has always been skateboarding and this campaign is a reflection of that. We have the most amazing skate team in the industry and also in the history of the brand, and we are proud of that. Some of our skaters have been with us since the beginning. Some are new. Some have become legends. We have a team of athletes that ranges in talents, skills and ages, all of which are unbelievable. Always remembering where we came from and what we are about. That is Rediscover DC,” said Anton Nistl, President of DC.
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