Those having a working knowledge of Search Engine Optimization would be already aware of the fact that link building is a vital part of the process. Link building techniques vary from one another greatly because not all techniques are created equal and some may be more ethical and effective than others. The battle between the good and the bad will never get old, and this battle exists in case of link building strategies too. These can be categorized into two groups namely ethical and unethical techniques. Since life is not always black or white, therefore gray link building strategies exist too.

Unethical link building is also known as black hat link building techniques. Although these may be highly tempting as they provide extremely fast results with little investment of effort and time, one should remember that they are unethical in nature. Ethical link building, on the other hand, comprises of white hat link building methods. These are sustainable in the long run and they do not risk the client’s reputation. People following the white hat techniques abide by the rules and put in a lot of hard work in order to get themselves high quality links.

Search engines do not distinguish when banning websites and therefore irrespective of the popularity of the website, it can be banned if it is found breaking the rules set by search engines. This usually happens when websites attempt to use unethical link building techniques. While there are so many hats to choose from, the safest bet is still the pure white hat technique because at the core, this technique creates long term credibility of the visitors and also fetch in consistent traffic. When white hat techniques are fundamentally opposed to black hat ones, the former always wins in the long run.

In the arsenal of a link builder, the worst black hat link building tool that can be found is hacking. Such practices are created by unscrupulous individuals or companies. They create computer codes that would generate new webpages on websites having high value domain, like a .gov or .edu website. Such newly generated fraud webpages would contain backlinks to the website in question. This technique should not be followed as it is far more dangerous than a majority of link building techniques. People stay away from immoral techniques of building links as they are illegal in nature.

Of course there are other black hat link building techniques as well like spam-based link building or sending meaning emails or blog comments to thousands of email IDs, websites and blog sites. This technique is basically a recipe for disaster because majority of such spam-based links would never see the light of the day as they would be deleted and reported the moment people set their eyes on them. White hat techniques are much better as they do not exploit the flaws of search engine algorithms and they encourage people to play by the rules.

Whether you choose to go for white hat link building techniques, gray hat ones or black hat ones is entirely your decision. Thus, the onus of choosing from these three techniques lies on the webmaster. One may think that one is expending more resources when following white hat techniques but the gains are the same as those obtained with black hat techniques. Website owners should also remember that the results are long lasting. The results of white hat link building techniques also stand the test of time and therefore they can benefit you for years to come.

Because link building techniques http://www.link-building-strategies.com/seo-maintenance-packages.html are of various types, they can be broadly categorized into being white, black or grey depending on the method that they use. Anyone in search of reliable white hat techniques must visit our site http://www.link-building-strategies.com so that he is well versed on how to distinguish between them.