How Display Ads Promote White Papers
Landing Page: When it comes to marketing white papers, a good landing page is a first impression that catches the eye of your target market. The interactive UI / UX design adds more value to your landing page.
Some things to consider when creating a landing page:

Catchy title and cover image
A brief description of the contents of the white paper
Emphasize the benefits that visitors get
A powerful introductory text to make the white paper attractive
Easy to share with the social share button

Banner ads: Banner ads, or web banners, are ads that appear on web pages. When promoting a white paper, banner ads are made up of multimedia objects like images or flash images, so nothing is more useful than banner ads. Therefore, banner ads can be static or animated, depending on the technology used to create the banner ad.

Promoting a white paper through a display ad, such as a banner, is more relevant to the content of a particular web page (white paper) and usually gives the best results. Including the actual image of the white paper in your banner ad adds value to your white paper promotion.

Interstitial Ads: Interstitial ads are full-screen ads that cover the interface of your host application. Promoting your white paper through interstitial ads is more focused because your ads cover the entire screen, and you're more likely to reach your sales goals or use action phrases.

These full-screen ads tend to have a higher CTR than banner ads. In addition, there is more space for users to highlight the benefits of downloading white papers.

Rich Media Ads: A "rich media ad unit" is an interactive and / or non-interactive ad unit that appears on mobile web pages and / or applications that serve:

Include streaming video content or animated GIFs in your ad unit

Sound inclusion
A richer set of interactive features than the basic mobile click-through. This interactive feature set contains user interactions that occur through input other than "click" or "tap".
Promoting white papers through rich media can make your ads more attractive and engaging because they include features such as ad expansion, user engagement interaction, sound, animation, and floating ads. I will. The success of rich media advertising to promote white papers depends on how well they interact with users or make them attractive by leveraging the capabilities of media and technology.

Challenge to display advertising
The real challenge with display advertising is the blindness of banners. No matter how effectively you promote your white paper, if you don't associate your white paper's display ads, people can ignore it. And while web page patterns and ad types have evolved, banner blindness remains widespread, recent research says. Successful white paper promotions require all the effective strategies you have taken to combat banner blindness while leveraging display advertising.

Tips for fighting banner blindness
Focus on customer needs
Get attention with design
Relevant
Use interactive tools instead of banners
In addition, make the most of your content while using display ads to promote your white papers. Impressive ads with catchy phrases stay in people's minds for a long time and force users to act on them.

Conclusion
Successful white papers are based on the fact that you do not leave stones while performing these promotional activities. Ultimately, dealing with banner blindness and a careful understanding of customer behavior can help you reach millions of white papers and reach other marketing goals.

Read more - https://deck7.com/blog/white-paper-promotion-using-display-ads?utm_source=Niranjan&utm_medium=backlink