White papers can be an impressive marketing tool, but there can be many compelling white papers that can't achieve your marketing goals or goals just because you haven't put enough effort into advertising. there is. Promotional activities build brand and thought leadership while driving traffic to help you reach your marketing goals. Many organizations use white papers to persuade their target audience and convert them into leads. Developing strategies that attract people to download and perform properly can help marketers reach their goals. When these strategies are properly targeted, they can create wonders and create a flow of visitors. There are many ways to promote a white paper, but here's how a display ad can be effective in promoting a white paper.

Display advertising
Display advertising is a marketing technique for attracting online viewers on websites, social media platforms, or other digital media to create phrases that encourage specific actions. These ads can be in the form of text, images, videos, or other phrases that encourage users to click through to the landing page to take final action: a deal or purchase.

Display / Graphics creates compelling and eye-catching ads. This allows you to target the right audience and put them together in a goal-achieving process that produces results. Let's shed some light on display advertising statistics and see how it can contribute to growth and digital marketing goals.

Display advertising statistics
Online display advertising continues to grow rapidly, and marketers need to take full advantage of it. Online display advertising targets a specific audience and offers a unique combination of a wider audience reach. Display ads can reach a wide range of audiences by delivering them to selected audiences no matter where marketers crawl on the web. In addition, information about Internet users is available to provide accurate targeting.

37% of online shoppers say they use social media for "buying inspiration."

More than one-third of online shoppers use social media to "find inspiration" for their purchases. This is higher than any other form of online media, including retailer websites, price comparison websites, and multi-brand websites.

When displayed in the results of mobile search ads, brand awareness will increase by 46%.

Making your target audience aware of your brand is an important step in your sales process, and mobile search advertising can help. Research shows that simply displaying in mobile search ad results can increase brand awareness by 46%. In fact, 51% of smartphone users discovered new companies and products when searching on their smartphones.

Read more - https://deck7.com/blog/white-paper-promotion-using-display-ads?utm_source=Niranjan&utm_medium=backlink