Types of display ads
Banner Ads: Banner ads include graphic displays that are placed at the top, bottom, sides, or corners of your website or online media. Horizontal banner ads are called leaderboards, and vertical banners are called skyscrapers and are placed in the sidebar of a web page. Banner ads are a popular online advertising format because they are image-based.

Banner ads promote your brand and direct visitors from your host website to your advertiser's website. This allows marketers to aim to convert sales.

Instant Ads: These ads pop up as small windows on web pages that are delivered to users before being directed to the original page requested. The following example describes an interstitial ad that appears before you visit a web page or app on your mobile device.

Rich Media Ads: These ads include interactive elements such as video, audio, and clickable elements. The example below shows an ad that contains an action phrase within the ad itself.

Video Advertising: Social networks such as Instagram, Facebook and YouTube advertising platforms have opened a whole new path for marketers. With video ads, you can reach your viewers and connect with them on an individual level, which is worth the investment.

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