4. Do not measure content marketing performance
One of the biggest content marketing mistakes that companies make is that they can't see their content marketing efforts and measure the ROI of their content marketing efforts.

Tip: It's very important to spend one day every three months to track content marketing metrics that prove your efforts are working. Maximize sales leads, conversions, and return on investment by measuring content performance. You can implement measurement techniques to identify what is working, find areas where you can improve, and focus on more influential efforts. However, according to a survey by the Content Marketing Institute, 72% of the most successful content marketers report that organizations measure their content marketing ROI.

First, decide which content marketing metrics are most important to you. Is it sales, website traffic, exposure and reach, or leads? Then associate the results with these metrics and the amount of money you spend creating the content that produced the positive or negative rise. According to SEMRush, there are 10 metrics to measure.

- traffic
- Social sharing
- Backlink
- Click rate
- Email opt-in rate
- engagement
- Generated lead
- amount of sales
- Conversion speed
- Read close rate
- So start tracking.

5. Lack of correct content delivery practices
If you are not willing to deliver content, you cannot justify your efforts to create the most sophisticated content. And this is the stage where most companies fail when expanding their content marketing programs. Viewers get lost if they don't routinely promote their content on even the most popular social sites such as Facebook and Twitter.

Tip: Digital landscapes are becoming more popular and competitive every day. This is the fact. If you miss a content delivery, your target audience won't be able to find it. The right practice of content delivery begins with active activity in three areas: search engine optimization, social media marketing (Facebook and Instagram are currently the top social platforms), and email marketing.

To maximize your content reach, you need to start promoting your content on multiple social media channels. Find a community or social media site where you can share your content. The first step in developing a content marketing distribution strategy is to understand the goals of your content marketing campaign. You also need insight into the behavior of your target audience. You need to know the content delivery channels they prefer and the type and time of content they are looking for. You should also consider sharing content using email outreach, as well as paid advertising.

According to a Mailmunch survey, the top five content delivery strategies are:
- Influencer marketing
- Email marketing
- Distribution of organic social media
- Guest blog
- Paid distribution

The best way to deliver content in 2020 is to build relationships with influencers. Here are some other reliable tips for scaling up your content marketing program towards 2020.

Read more - https://deck7.com/blog/5-mistakes-content-marketers-often-make-and-tips-to-avoid-them?utm_source=Niranjan&utm_medium=backlink