Digital signage is one of the hottest technologies on the marketplace, its footprint growing at a rapid pace as businesses apply a wide variety of uses.

The keys to popularity are as follows: speed, flexibility, timeliness, visual appeal and economics.

The best digital signage designs now being seen in the marketplace are those that incorporate digital signage displays into the overall experience and business processes.

There are now retail and office design architects that routinely build digital signage into the overall plan for a physical space. Instead of a mindset of designing a room or building and then sorting out where to put screens, the screens are instead in the walls and fixtures.

Digital signage design has some core goals:

Raise the experience: Great digital signage content design makes people feel good about being in an environment, and compels them to stay longer (which usually equates to higher sales and return visits). A great experience also reinforces the stature of the business and brand.

Better information: Well designed and executed digital signage content does a better job getting the right information to people at the right moments and places, and makes it easy to consume and retain.

Move goods and services: Years of field testing and research across countless networks have determined digital signs will impact sales by at least 15%, and in many cases, the sales “lifts” are much, much higher – often in triple-figures.

Add inventory: Printed posters and large wall graphics in businesses do a good job of promoting one product or service. A digital display occupying that same physical space can promote countless products or services, and schedule promotions by time and date, or how those goods and services are performing.

These goals are only achieved, though, through great design that acknowledges, respects and earn views. Great business design needs to be bolstered by great digital signage content design.

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