Ever since she got her start in marketing over 30 years ago, Ellen Ryan of Huntington, NY, has noticed how rapidly trends can change when it comes to businesses reaching new clients. Most recently, Ellen Ryan of Huntington, NY, has discovered the high importance of multicultural marketing.

“Globalization has made the world a smaller place, as people of different backgrounds are coming into contact with one another on a more regular basis. The demographics of the U.S. are also continuing to change, which makes it even more important for companies to recognize their markets,” says Ellen Ryan of Huntington, NY. Ellen Ryan of Huntington, NY, is currently working with many companies to implement multicultural marketing techniques.

In 2010, Ellen Ryan of Huntington, NY, partnered with D’exposito & Partners, a multicultural marketing agency focused on the Hispanic/Latino, African American, and Asian markets. Together they formed Dex Direct. The work Ellen Ryan of Huntington, NY, does at DEX DIRECT involves offering specialized marketing strategies to clients who wish to reach a wider variety of prospects and customers. Ellen Ryan of Huntington, NY, helps companies exceed sales goals by offering aligned and optimized marketing efforts.

Ellen Ryan of Huntington, NY, has seen firsthand how important it is for companies to have a more multicultural approach to their marketing efforts. Demographics are changing in the U.S., and the Latino market has become larger than ever before. U.S. companies can reach out to these clients by having a more inclusive approach to marketing.

Ellen Ryan of Huntington, NY, believes it is important for companies to keep in mind that this type of marketing takes cultural savvy and expertise. When companies treat multicultural customers the same as the do the general market population, they miss out on an opportunity to connect with and grow a very important segment of the population. Ellen Ryan of Huntington, NY, believes that multicultural marketing must be both subtle and specifically targeted. This is a delicate balance that requires experience with diverse markets.

With her extensive experience in specialized marketing, Ellen Ryan of Huntington, NY, continues to help clients reach more customers with innovative and specialized techniques. Ellen Ryan of Huntington, NY, believes that multicultural marketing will continue to play an important role in marketing strategies.