Business Feasibility Studies & Investment Strategy
We have been conducting business feasibility studies in Dubai since 2004. We determine feasibility of Business Idea’s & Investment Strategies to assist clients in setting realistic expectations for sustainable growth. Our expertise lies in equipping our clients with a detailed knowledge map with defined boundaries within which a proposed Business Model & Strategy will be feasible.

Our Business Feasibility Studies are customized to correspond with the uniqueness of each business proposal and we use a combination of methods to create and validate the market landscape and competition scenario.

Business Feasibility Services:

Techno-Commercial Business Feasibility
Business Conceptualization & Business Plan Development
Line of Business Optimization Studies
Risk & Opportunity Identification
Financial Feasibility and Resources Estimation Analysis
Investment & Portfolio Optimization
Market Entry Strategy
Market Landscape & Competition Analysis Studies
Business Sensitivity Analysis
Market & Wallet Share Analysis

Business Feasibility Studies Methodology

1. Analyze the Market

We systematically gather information on key market parameters that accurately illustrates all opportunities and risks associated with a given business model & strategy.

2. Statistical Analysis

The data gathered then undergoes a variety of statistical hypothesis and sophisticated tests to accurately reflect the feasibility and sensitivity of the given business model in current and expected market environments.

3. Feasibility Boundaries

Furthermore we identify and optimize threshold boundaries by conducting “What If” analysis and other tests to validate the feasibility boundaries for the business model and hence facilitate well informed and conscientious decisions.

4. Envisage Vision & Growth

Having defined optimized market and business boundaries, we refine feasible business models into mature visions & strategies that achieve measurable and sustainable market growth.

Marketways measures the feasibility of a business model by determining
Prevalent opportunities and risks in local market environments.
Consumer Expectations , opinions and loyalty criteria.
Sensitivity of consumer behavior to branding, pricing service quality
Impact of extrinsic factors on long term sustainability of business modeling .
Winning processes and coordination with potential partners and competitors.