Factory.com is among the many comparison shopping websites that will make holiday shopping a little easier this year. The site is now available for consumers who want the convenience of comparing prices of multiple merchants before making their holiday purchases.

According to factory.com owners, the site is there to bring “…all top retailers at one place to compare the best deals and lowest prices with product reviews with a click away.”

Comparison shopping websites, also called “price comparison websites”, function like an actual shopping agent, there to help you do comparative pricing. The purpose is to make sure the consumer is able to get the best choices based on price and other variables. Shopbots as they are often referred to, utilize comparison shopping engines, which are vertical search engines that aid shoppers in filtering and comparing products. The comparisons are based on price, features, sizes, and many other criteria.

Factory.com is available to aggregate product listings from a number of different retailers, although they do not directly sell the products themselves.

According to researchers, the year 2013 saw the growth of these type of data-driven price comparison sites. Reportedly, several venture capital firms were said to have made large investments in price comparison sites. The big-data oriented platforms enabled users to easily search for a product, and quickly see the search results; a list of retailers and prices directly related to the specific product searched for.

Experts say that comparison shopping websites work by implementing various algorithms for search comparisons that shoppers are known to use. Shopping search comparison (SSC) employs two particular types of technology. One is page-wise search and the other is site-wise search. Each type is advantageous to the user, depending on what products and items they are searching for.

Sources at Factory.com say that consumers truly benefit because their price comparison site does not charge users anything to take advantage of the website. This is because typically, price comparison sites are monetized through payments not from the consumer, but from the retailers who list on the comparison website.

For consumers who want to experience the advantages of price comparison shopping this holiday season, visit:
http://factory.com