Companies in India are realizing the need for a capable Design team and are ramping up their brand image through various design mediums like better website design, more aesthetic packaging design, etc. A career in designing is a fantastic idea for any creative student.

Communication Design involves the use of visuals to strategically convey information to an audience. It can be termed as the communication of a product or a service. A communication designer’s aim is to develop a relationship between the viewer and the visuals. Let us take a brief look at the many fields under communication design-

Graphic Design

Typography, Photography, and Illustration form key components of visual communication through graphic design. Visual messages are formed by combining pictures, symbols, text, etc. The development of new software has led to high demand for graphic design graduates in the industry. These graduates can find employment in the field of advertising, corporate design, web design, editorial design, packaging and logo design, branding, etc.

Video Film Design

Video Film Design involves the use of narration and communication of messages through film, videos, and documentaries. It is an art of storytelling, where a message about a product, company etc is delivered to the audience through visuals. Students learn how to use film equipment, prepare sets, identify locations, props, camera angles, costumes, etc. These students can find employment in the film industry, advertising industry, etc.

Animation Film Design

The demand for animation in India huge in the cinema, television, advertising, and video game industry. Animation film design involves narratives being communicated to the audience using creative graphics. A course in Animation will equip students to develop short films, cartoons, animated graphics, motion graphics, video games, etc.

User Experience Design

User Experience Design is extremely important in today’s age of technology and the internet. It involves the creation of an appropriate and esthetic user experience and studies the user’s behaviour towards a certain product. It involves the designing of a system that is comfortable and pleasing to use. It should provide a meaningful and enjoyable experience for users. User Experience Design is applied in tech industries like app development, software development, mobile phone industry, computer industry, etc.

Conclusion

All in all, a career in communication design is a fantastic opportunity for creative students with a passion for design. It is a lucrative and exciting career that is constantly evolving. There are many communication design courses in India offered by some reputed universities.

Symbiosis Institute of Design (SID) is one such university in Pune. It offers an excellent communication design program with a diverse curriculum that will prepare you for a successful career in the field of your choice.