Even though a lot of time and efforts are directed towards elaborating strategies and advertising campaigns to attract new customers, a business owner or manager should be aware of the fact that there should be some thought put into keeping satisfied the existent customers. Modern technology and the development of the numerous social networks are all in favour of promoting fan engagement activities, from gamification to sending rewards for customers’ loyalty, all of which can now be dealt with using a single application: Prooflink.

Mobile applications and social networks such as Facebook, Twitter and many others grant companies around to world the possibility to create a business profile in order to be able to advertise and create a bond between the brand they represent and the users of their products or services. Via these channels one can engage the customers in different activities from gamification, ad campaigns, information sharing to the point of offering rewards for customers’ implication and loyalty. In order to be able to manage solid interaction and communication with the customers, a certain level of knowledge about their activities and preferences is required.

It is true that keeping track of customers across social networks can be both tiring and time consuming, but here is exactly where the help of Prooflink becomes more than useful. What Prooflink does is to allow you to recognize the active customers on different mobile and social websites, without requiring you to login to all of them. Prooflink synchronizes the information gathered from the websites used by your customers and creates a profile that keeps track of their preferences and involvement into certain activities (fan engagement, gamification, poll answering, sharing photo and video materials, recommending your company).

According to the level of dedication showed by the customers, you will have all the information available into a Prooflink profile, so that you will be able to send rewards for their loyalty. This way you will have the possibility to assign scores and ensure that your most valuable customers won’t be neglected. Regardless of the type of rewards you decide to send (for example, automated “Thank you!” notes or discount coupons) your customers will be aware that you are interested in their activities, thing that will stimulate their trust, determine them to continue being your customers and to recommend your products or services to their close ones.

Activities that involve gamification or feedback from the customers will help you not only gain information about them, but will also avoid having them confronted with long registration forms, which can make the customers feel interrogated and not cherished. With the use of Prooflink you will enhance customer recognition and communication via social networks in just four easy steps: recognise, track, reward and appreciate. If you still have doubts about the benefits of using Prooflink, visit now the company’s official website and convince yourself by requesting the free trial version of the application.

Prooflink offers the most state of the art omni-channel loyalty platform to leading brands in online retail, entertainment and other fan community’s. The current loyalty market is disrupting due to mobile and online social developments. Most marketing departments are unable to identify their most loyal customers and what activities they do within their different online channels like FaceBook, Twitter, Web and Mobile. Prooflink’s loyalty cloud platform gives your marketing department the opportunity to recognize, track and reward your most loyal customers both online and offline. Our loyalty platform gives detailed insight in purchases, likes, shares, follows, mobile perks and many more. Prooflink is fundamentally rethinking loyalty and drives brand awareness, increased purchases, retention and word of mouth referrals. Prooflink communicates with your market and gets your customers engaged.

If you consider that getting to know your existent, active customers across social networks is a troublesome activity, choose to use Prooflink; this way you will have all the information concerning your customers’ implication in the gamification http://www.prooflink.com activities you set forth and you will be able to send rewards http://www.prooflink.com for their loyalty.