Customer retention and customer loyalty are two co-dependent terms, which are also two of the most important factors that contribute to a company’s success. Even though the current tendency is to use the mobile and social channels to create campaigns in order to acquire new clientele, they can also be used in order to recognize, reward and appreciate the importance of the existing customers. Nevertheless, identifying the active customers across different websites can be a rather troublesome and resource consuming task for those who administrate the official business profile of companies. Gladly, with the help of Prooflink all the pressure implied by dealing with the above mentioned activities can go away in an instance.

Recognize, track, reward and appreciate – these are the steps implied by using Prooflink, which will help you organize the information about your existing customers, who are also your Twitter followers, for instance. Furthermore, using Prooflink you will be able to keep track of the level of implication and the attitude showed by the customers in relation to the brand you are promoting and reward the loyalty of your most valued customers.

How exactly does Prooflink work? You should perceive Prooflink as your online marketing professional that has developed a user friendly platform that allows you to recognise your customers across numerous social networks. For the moment, the platform is compatible with more than ten social websites, including the already renowned Facebook and Twitter. The interface helps you to carry out customer retention activities, as well as fair rewarding of their loyalty. In some cases, customer retention activities can be identical to offering rewards for implication, dedication and loyalty to the brand.

As an example of customer retention incentives you can choose to send automated “Thank you!” notes via social networks or discount coupons for being responsive to the activities you proposed: answering polls or sharing information, photo and video material. Analyzing the previous idea, you can easily notice that it coincides with the last two steps implied by using Prooflink – reward and appreciation. The purpose of enhancing customer communication and building a relationship that has as a foundation your knowledge about customers’ preferences leads, not only to customer retention, but it will also lead to profit increase.

Due to the renowned fact that a satisfied customer will always recommend the services or products provided by your company to his or her circle of friends and family, Prooflink focuses not only on giving you the opportunity to recognize and reward your most valuable customers, but also in keeping things as user friendly as possible. The platform will also prevent that your customers become sceptical while filling in rigorous registration forms. Furthermore, if you are still not convinced about the great deal of advantages implied by using this platform, feel free to visit the company’s official website and request the free demo version of Prooflink.

Pay more attention to customer retention http://www.prooflink.com strategies and rewarding active customers’ loyalty http://www.prooflink.com because a good relationship with the existing customers will profit your company in different ways: from maintaining them interested in purchasing you products or services to having them recommending your brand to new potential clientele.