There are many elements that the search engines consider when searching for results. There is not one element that makes a website a "good website". Rather there are a combination of elements that makes a website a "good website" as far as Google is concerned. And very important among these elements is content. The topic of duplicate content is a much debated topic. However, when you ask the best SEO companies UK you will find that all of them frown on the idea of posting the same content in multiple locations.

There are webmasters and SEO companies UK that still use black hat SEO techniques. Google and other top search engines absolutely abhor such practices and if a domain is found to be using unethical SEO then it may be banned forever. Despite this there are SEO companies that create millions of bogus web pages where content from a reputed website is slightly tweaked and presented as fresh content.

So what happens when someone posts duplicate content in two different locations? Will the SERP show both these web pages when someone searches using keywords specified in the content? The answer is an emphatic "No". The Google crawler will actually get confused when it encounters two web pages with the same content. But it will not display both these pages. It will consider the web page that gets indexed first. So, ultimately there is no use of duplicate content because Google doesn't want to show two identical pages in its SERPs.

So what can you expect from the best SEO companies UK? What you can expect is fresh and unique content that tells Google that its visitor will get a great experience when they see websites with fresh content displayed in SERPs.

The demand for writers is huge and you only have to visit the freelance writing websites to see thousands of writing jobs being posted there. SEO companies sometimes outsource the writing jobs to the best writers and this allows them to keep the content fresh and updated. Of course, a proper SEO expert will scan the content before it's uploaded online.

If you think about it a proper website shouldn't have issues creating content for its products and services. There are so many topics that can be covered apart from making sales pitches. One could write about the frequently asked questions or the common customer issues or even an online guide for using a product or a service. Since most website owners don't have the required expertise to write content related to their products and services the best SEO companies UK do the writing on their behalf. Together the webmaster and the SEO partner can create content that has value, relevance and proper keyword density. And this is precisely what Google wants.

With the best SEO companies UK one will never get duplicate content because this concept simply doesn't work. A professional SEO company would rather focus on originality. It would create content for the human visitors and not the search engine crawlers.
The best SEO companies UK http://www.link-building-strategies.com/Link-Building-Packages.html are those that create fresh and unique content. At http://www.link-building-strategies.com/ http://www.link-building-strategies.com/ this is precisely what happens.