Contrary to what many in the SEO domain think there is still no better alternative to link building if someone wants top positions in Google SERPs. Since more than two in three users of online search use Google one has to have that high page rank in the search site. And while there are many SEO elements involved in getting high PageRank score in Google it is always good to tie up with an SEO company UK for link building.

However, many people are confused about what constitutes authentic link building and is seen by Google as unethical link building. Matt Cutts of Google is very clear that links are still the best when it comes to Google ranking websites. However, Google has a set of very stringent guidelines that have to be followed when creating links. Since Google keeps updating these guidelines every now and then it is best to link up with an SEO company UK that is aware of such changes and has a more proactive approach to managing these changes.

In fact when someone goes through the established link building processes they will be shocked to find out that many of them are now considered unethical by Google. As per Google these unethical practices don't fall under link building but rather link scheming. One example of link scheming is buying links or articles containing links that pass Google PageRank. While this was perfectly ok earlier one cannot use this link building scheme now.

Link networking has also come under the radar of Google. Earlier an SEO company UK would establish link networks with other websites so that link exchange could be done. There would be alliances of websites that would interchange links for the purpose of link building. But all this now constitutes link scheming and not link building.

So what is it that a professional SEO company UK does to build links for client websites? The age old basics of link building are still very much in vogue. This would mean focusing more on quality rather than quantity. This would also mean linking to relevant websites so that online visitors get value by following links. As you can see nothing much has changed really in terms of link value. What has changed is in the way one creates links.

And of course, there is now a major shift towards optimizing link building for mobiles. Today when more users are now using voice search one not only needs to have the right keywords inserted into the page content but also create links with mobile optimized sites. Without this focus on mobiles it is simply not possible to get value out of link building.

The whole SEO scenario has changed thanks to Google updates and mobile internet. And we may see some more changes happening in the near future. But the basics of link building will remain the same, i.e. one has to continue to use ethical link building methods. And only an ethical SEO company UK can help in this endeavour.
Link building has to be ethical and for this you need an ethical SEO company UK http://www.link-building-strategies.com/SEO-maintenance-packages.html . Follow http://www.link-building-strategies.com/ http://www.link-building-strategies.com/ to know how link building is possible through ethical means.