Google and the other top search engines are hell bent on improving user experience and this has thrown in many new challenges to the SEO consulting services worldwide. As a result the SEO consultants have had to adopt new strategies and better their existing strategies. This augurs well for those websites that have, for all these years, always insisted on ethical SEO. The life in the SEO domain has changed and it has changed for good.

Take for example link building. This is one of the most popular SEO strategies and even people at Google believe that proper link building can improve Google PageRank like no other strategy. However, Google has put in so many restrictions on link building now that it's virtually impossible for websites to manipulate SEO efforts to improve PageRank scores. All this while many SEO consulting services were buying links and were also using guest blogging to generate inbound links. But as per Google these methods are not natural link building methods any more. Hence, the best SEO companies have now gone back to using those painstaking methods of building links through content creation and networking. Time consuming yes, expensive yes but also effective yes.

Content has always been important for SEO and its importance has gone up even more now thanks to increased usage of mobile internet. Today one cannot expect to have the best traffic just through PC optimized websites. More importance is now on mobile optimized websites. And when someone has to engage visitors on mobile optimized websites the content has to change completely. For someone browsing the internet on their mobiles the content has to be crisp and to the point. No one has the patience to go through detailed information when they are surfing on their mobile phone.

With the Hummingbird algorithm now in place Google is putting more and more pressure on SEO consulting services to change the way keywords are optimized. Long tailed keywords are finding more takers because there are now more users of voice search. And for those that know there is hell and heaven difference between online search (by typing keywords) and voice search (by saying keywords). The focus is on understanding the meaning of what the user is saying. In fact, there is also focus on understanding the meaning of what the user is typing. Semantics and Google Knowledge Graph are finding more and more use.

Although Google is still the leader in online search it is facing stiff competition from Yahoo and Bing. All these three search engines along with a host of others are using ways and means to offer better online search experience to their users. Hence, they are going hammer and tongs after the SEO consulting services and their client websites. In this scenario one cannot but have the best consultant working on their website SEO. This is the mantra for SEO 2014 that every serious website has to chant and follow. And one should focus on finding the best SEO consulting services.
The best SEO consulting services http://www.link-building-strategies.com/blog/category/google-news/ have gone back to the days of hard work for better PageRank. Click on http://www.link-building-strategies.com/ http://www.link-building-strategies.com/ to know more about this.