Customer satisfaction is most important for any organization to survive in this competitive world. You need to interact with customers a lot before becoming capable of satisfying their aspirations and hopes.
How do you judge user experience? The best way is by asking the user. This is why you have the interview and the contextual inquiry as the best methods to judge customer preferences.
Who does not like to express their creativity? The only problem people face is the lack of opportunities to do so. However, you have companies like YUJ Designs offering you every chance to be creative.