If you’re using WhatsApp for business reasons, it doesn’t make sense to do so through a private account. You risk losing access to the account and you miss out on tons of useful features.
For small businesses, WhatsApp has a solution: WhatsApp Business. This app is available for Android and iOS, but it’s also accessible as an online platform called WhatsApp Web that you can use in-browser if you already have a business account set up for your company.
WhatsApp Business is specifically designed for smaller companies that want to organize their presence on WhatsApp. It’s free to use, but a little more limited in its capabilities than the WhatsApp Business API.
What features does WhatsApp Business have?
• Business Profile: You can create a publicly-visible profile with information about your business, including email address, location, description, URL, hours, logo and more.
• WhatsApp Business Statistics: You can see basic analytics reports about your account activity such as the number of messages sent, delivered, read and received.
• Labels: You can add custom color-coded labels to active chats with customers to keep them organized.
• Greetings: You’re able to set up a default greeting message for customers that start chats with your business.
• Away messages: You can pre-set messages to send to customers when you’re not online.
• Quick replies: You can save frequently-used responses to send quickly by typing short commands starting with “/”. For example, if you save a quick reply telling customers your address, you could type “/address” to automatically send a pre-written message like “Thanks for asking! Our address is 123 Main Street.”
The WhatsApp Business app definitely makes things easier for small brands. It makes business information more readily available to customers and helps with sorting active chats. Plus, it has some auto-reply capabilities and enough response templates to handle a smaller customer base.
However, medium and enterprise-sized companies will probably need a more powerful tool if they’re dealing with large numbers of users or want to add more functionality. That’s where the WhatsApp Business API comes in.
What is the WhatsApp Business API?
The WhatsApp Business API lets brands tap into WhatsApp’s code themselves to get deeper insights and add their own features and integrations.
So, if you don’t want to use your personal WhatsApp account for business (and we strongly recommend that your don’t) you have three options:
1. Use the WhatsApp Business app (for small businesses)
2. Get access to the WhatsApp Business API (for enterprise)
3. Buy a third-party tool from a WhatsApp Business Solution Provider (for all businesses that want to strengthen their WhatsApp presence)

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