Growth hacking marketing refers to an umbrella of strategies that are focused on promoting the growth of an organization. Currently, this strategy is being implemented extensively by early-stage startups that need to leverage thin budgets to generate massive results. It closely resembles growth marketing — a data-driven marketing approach that is focused on designing and conducting experimental campaigns.
As said by Sean Ellis, Founder & Chief Evangelist, GrowthHackers.com, “For meaningful growth, start-ups must completely change the rules of traditional channels or innovate outside of those growth channels. They are too desperate and disadvantaged to adapt to the old rules of marketing. They have to dig deep creatively, and relentlessly test new ideas. If they don’t figure it out quickly, they will go out of business.”
How To Increase Your Brand’s Visibility with Social Media Growth Hacking
While growth hacking is instrumental in achieving fast and massive growth on slim budgets in an organization, it can also help you attract more users to your social media accounts. With increased traffic across different channels, you can garner more subscribers and followers, thereby generating more leads and increasing conversions.
What Channels Does Growth Hacking Involve?
Growth hacking via content
• Smart growth hackers keep a check on the latest developments in Google’s algorithm and craft their content to get maximum benefits on the platform. They understand the power of data and tweak their strategies based on empirical evidence from past campaigns.
• Another aspect of growth hacking is about being on the lookout for new opportunities and understanding the concept of content virality. A growth hacker works on publishing original content that has the potential of going viral for the right reasons and success.
Growth hacking via social media
It is a difficult task to dominate popular social media platforms like Facebook, Instagram, and Twitter because of the sheer competition. So, you need to devise a better distribution strategy that can help in cutting through the noise and present your content in front of the relevant audience at all times.
When you are able to growth hack a platform to get optimal results, conversions increase and lead your brand into a better financial position. In addition to that, you can also funnel traffic from your site to the desired social platform and vice versa.
Social media engagement as a form of growth hacking
While traditional practices like embedding social media posts in a blog and following an optimized social media sharing schedule still work, it is important to find out what’s the new way to engage more people on your social platforms
If your brand is seen as a leader and you can learn to captivate user’s emotions through your content, then you are likely to get the best engagement for sure. You can also use growth hacking tools like SocialPilot to optimize your social media marketing campaigns and create a buzz around your brand’s offerings.
Social media lead generation
When you implement growth hacking into the lead generation process, you will observe a symbiotic relationship between both buyers and sellers. You must optimize your organic search, SEO, email advertising, and content marketing using lead generation growth hacking.
Simple tweaks like allowing logins using Facebook and Gmail, offering special coupons, investing in customers through referral programs, integrating live chats and chatbots and using pop-ups effectively are just a few hacks you can implement in your social media lead generation strategy.
For more details on our products and services, please feel free to visit us at: Online Marketing New Delhi, Online Marketing Company New Delhi, Online Marketing Companies New Delhi, Best Online Marketing Company New Delhi, Search engine marketing New Delhi.