It is a must-read for budding growth hackers who are looking forward to creating a boom in their brand’s social media presence using unconventional tips and tricks
Content Marketing Through Social Media
The first part of an effective content marketing strategy is to create content that resonates with your target audience. Any piece of content published should entertain, educate, engage and inspire your audience to spring into action. In the first part of the series you will be able to master the following:
• Become capable of designing a strategy that is driven by well-researched data
• Adopt a storytelling approach to share your brand’s message and reach out to maximum potential buyers
• Create visually impressive content
• Create content in different forms like videos, images, blogs and more
• Optimize each content type for different platforms to generate optimal results
• Work towards maintaining quality and not the quantity of content published.
• Learn to produce ebooks, magazines, data-driven reports and more
• Find out about tools to create unbranded videos that entertain and engage the audience and inspire them to take action
• Learn the art of live videos on social media platforms
• Learn to empathize with the audience and find ways to post content from their perspective and not of a mere marketer
Leveraging Content Distribution via Social Media
The second thing you need to focus on is to choose the right platform to maximize the growth of your business. Audiences have access to endless content and in order to ensure that your target audience consumes your content, you must find out the right distribution strategy. In this section you will be able to master the following:
• Create strategies to promote content in multiple content types across different platforms
• Gain more traction by promoting more and creating less content
• Know what to repost and when to do it for maximum results
• The right way to share any third party content
• Determining the right posting frequency for social media posts

Improve Social Media Engagement
This part will showcase tactics that can help you engage more people and increase the visibility of your brand. Great engagement is not about likes and followers alone, but it is actually measured when people start talking about your brand. In this section of the series you will be able to master the following:
• Sharing entertaining, engaging and inspiring content
• Participate effectively in conversations trending online
• Create strategic collaborations with other brands
• Learn the art of both reactive and proactive user engagement
• Implement gamification techniques in your marketing effort
• Leverage social listening to understand audience effectively
• Find out ways to reach out to niche audiences
• Use short videos to engage more users effectively
• Use LinkedIn posts to get feedback from users on the platform
• Staying true to ethics and integrity

Lead Generation Through Adverts
This section will help you learn about some hacks to generate more leads to boost the number of B2B conversions through your adverts. This section will help you get over the traditional methods of lead generation and help you understand the following hacks:
• Retargeting LinkedIn Dynamic Ads for B2B conversions
• Adding and managing static ads on LinkedIn
• Competitor analysis on social platforms
• Creating organic social media campaigns
• Redirecting traffic from social platforms to business website
• Monetizing your social media marketing efforts

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