Overview
With the advancements in the area of mobile communication, there is a rapid rise in the adoption of location based services. A location based service is an application which is capable of enable users’ access to services based on their real time locations. Some of them include search, navigation, tracking and many more.
The global location based service market is classified on the basis of component which consists of hardware, software, and services. The software segment is further classified into location analytics, geocoding & reverse geocoding, reporting & visualization, risk analytics, and many others. Geocoding and reverse geocoding provides users the exact geographical coordinates which can be obtained through the connected IP address of mobile device. In general, geocoding and reverse-geocoding is a software which decodes the co-ordinates through specific algorithms encoded in it. Reverse geocoding helps in getting the exact street number which is used in navigation maps.

Location based services can be found in various applications such as advertising, search, tracking and many more. Location based advertising refers to advertisements which appears on mobile devices based on the users location. Location based advertising is gaining traction. A recent survey by Cisco, predicts that by 2020 there will be 5.5 billion mobile users which is nearly 70% of the global population. This increasing number has gained the attention of most of the organizations to implement location based advertising to withstand competition. The organizations are capable of building marketing strategies through real time behavior of the consumers.

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Technology companies like Apple and Google are developing many location based applications that can help users to find their personal search easy. Google being an open platform is allowing third party developers to design applications based on the user’s interest and their location.

Key Players
Some of the key players in the global location based services market are Cisco systems (U.S.), Google Inc. (U.S.), IBM Corp. (U.S.), Microsoft Corp. (U.S.), Oracle Corp. (U.S.), Qualcomm (U.S.), ESRI (U.S.), Zebra Technologies (U.S.), Ericsson (Sweden.), Teldio (U.S.) among others.

Segmentation
The market for global location based service market is segmented on the basis of location type, component, application, end-users, and region. On the basis of location type, the segment is further classified into indoor location and outdoor location. On the basis of component, the segment hardware, software, and services. The hardware segment is further divided into sensors and readers, tags and transponders and others. The software segment is further classified into location analytics, geocoding and reverse geocoding, reporting and visualization, risk analytics, and many others. The services can be classified into deployment and integration, support and maintenance and consulting services. Location based services can be used in various applications such as location based navigation, location based search and advertising, location based tracking, location based infotainment and others. The end-user industries of location based services are BFSI, retail, Defense, government, media & entertainment, industrial manufacturing and many more.

Regional Analysis
The global Location Based Services Market is studied for North America, Europe, Asia Pacific and the rest of the world. Market research Future predicts that North America holds a majority of the market share and is expected to grow at steady rate through the forecast period. Being a technologically advanced region, availability of low cost GPS devices and adoption of the latest technologies such as 5G are driving the market in this region. Asia Pacific is anticipated to have the highest growth rate during the forecast period. Increase in usage of mobile phones, penetration of 4G technology, and demand for Internet of Things are driving the market.

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Intended Audience:
• Mobile network operators
• LBS applications developers
• Wireless infrastructure provider
• Mobile content developers and aggregators
• Mobile commerce and advertising companies

LIST OF TABLES
Table 1 Global Location Based Services Market: By Region, 2018-2023
Table 2 North America Location Based Services Market: By Country, 2018-2023
Table 3 Europe Location Based Services Market: By Country, 2018-2023
Table 4 Asia Pacific Location Based Services Market: By Country, 2018-2023
Table 5 The Middle East & Africa Location Based Services Market: By Country, 2018-2023
Continued…….

LIST OF FIGURES
FIGURE 1 Global Location Based Services Market Segmentation
FIGURE 2 Forecast Methodology
FIGURE 3 Five Forces Analysis Of Global Location Based Services Market
FIGURE 4 Value Chain Of Global Location Based Services Market
FIGURE 5 Share Of Global Location Based Services Market In 2018, By Country (In %)
Continued……

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