When businesses first begin, they often conceptualize a brand consisting of a name, a logo, and a slogan. To protect the business, founders should consider trademarking these elements so that nobody else can replicate them in the future.
When you register your company name as a trademark, you register it in a typical standard character format. Any type of embellishment apart from that typical stylized format needs a separate filing. A trademark application for both your name and your logo is possible, but if you file only the standard character format filing, you will enjoy a broader protection.
Why You Should File a Trademark for Your Company Name?
It is important to note that your trademark is very valuable to your businesses. Your trademark actually protects your reputation and your position as a company and service provider. Your business is different from the business of others, and if you want to stand out in the marketplace, you need to trademark your company name.
The process for obtaining a trademark:
When you want to come up with a company name that you want to trademark, it is good to think of in abstract and uncommon terms. Generic names are commonly rejected by the trademark office. Additionally, the name that describes the product or tells about the qualities of the product is a most often rejected. The name of your company should be distinguishable and specific. It should not be mistaken for any similar company. When you are trying to think of something unique, you should try to find a name that describes your company clearly.
It generally takes about 6-8 months to trademark a logo, after which you will have a successful trademark register. There is one caveat that you need to keep in mind while submitting your application, though. If you have submitted your application as a mark with “intent to use,” and not “in use,” you will be required to submit an additional paper work.
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