The Playground Company is a playground equipment and playground design and supply Company. They are based in Cheshire but serve all of the Northwest and throughout the UK. Their recently launched website has provided incredible growth both in terms of incoming enquiries and work achieved as a result.

This announcement is noteworthy due to the increasing challenges of online businesses today. Not only do Companies now have to be the best and what they do, but they need knowledge and experience within the online world. They need to be active and successful on Social Media platforms while paying attention to trends, statistics and alterations in the market.

The Playground Company so far have shown incredible insight into managing all of these. This drive and determination takes great work but is, however, providing natural growth. The Company have also shown a need to understand this growth. This has been made possible with continued analysis of website analytics and incoming enquiries.

The site analytics have shown notable increase in all of the following sectors including users, new users, sessions and number of sessions on the site. This increase has been provided looking at figures over the last month to the site versus those of the same period last year. The website is at the centre of the growth and is providing a platform in which to showcase the incredible work completed.

The analytics also show that the site has grown in all areas of customer acquisition. Continued work to promote their site via in-depth search engine optimisation and other marketing techniques has therefore really paid off. Success has been visible throughout increased organic searches, direct searches, paid searches and referrals.

Martin Knipe, owner and founder of The Playground Company commented:
“We work hard to drive the business forward. There are increasing challenges within the online world that seem to make this a difficult; but we are exceptionally pleased to identify such growth. We are determined to continue this and work tirelessly to ensure that the remaining months of this year reflect our success to date.”

To cement their future plans, it was also identified that the way in which individuals interact with the website should be analysed. Figures from the same period as above show that there has been a 26% increase in users from desktops, a 17% increase in users from mobiles and a 57% increase in users from tablets. The information offers value when planning the coming months and ways in which they can achieve continued success. It is exceptionally impressive to identify such a well-adapted and thriving business.

Further information is available at http://www.theplaygroundcompany.co.uk

To contact Martin, email [email protected]