If customer happiness is the objective then NPS aka net promoter score is one of the best ways to get there. An index ranging from -100 to 100, NPS clearly gauges the loyalty or the enthusiasm of a customer to recommend your brand to their near and dear ones.

This simple metric has brought groundbreaking changes to CX and has become very much significant in such a short time. The reason is…

NPS is not a metric that just measures customer loyalty and satisfaction, it actually gauges the overall emotion of the customer towards your brand.
Organizations can use their net promoter score to discuss problem areas, improve the experience of their customers, monitor loyalty trends, and grow revenue.

What is an NPS tool?
NPS tool helps you survey your customers’ loyalty, categorize them as per their satisfaction data, and keep in touch with them. It helps you find out whether your customers would be willing to recommend your brand to others and improve many other assets of your company.

A well-designed NPS tool features NPS calculation, automation, survey scheduling, customer segmentation, intuitive dashboard, reports, real-time notifications, etc. to help you make the most of your NPS survey.

Further Reading: https://www.surveysensum.com/blog/best-nps-tools/