One of the top jewelry store designers, N.W. Lober, recently explained some of the primary principles lying within successful jewelry store retail layouts.

N.W. Lober begins by arguing the jewelry store case itself lies at the heart of an outlet’s success or failure. Even with a fully functional, totally optimized store layout a jewelry store will fail, argues N.W. Lober, due to the fact it’s the case itself that demonstrates the brilliance and desirability of the pieces a store is actually selling.

Within the case itself there are two primary principles at play explains Lober- placement and lighting. These two principles interact with each other in a variety of important ways and need to be considered in tandem, and not solely as single elements.

The placement of pieces within your display case largely determines the lighting you will use for your case, especially the angle of the piece. The right combination of angle and lighting will allow a piece to sparkle from many vantage points, while an incorrectly angled and lit piece will appear flat to potential customers walking through your store.

In addition to angling your piece correctly you must also space it out from other pieces within the case, without creating too much distance between them. The right distance between pieces will allow each piece to dazzle with its own merits, while cramped cases will dull each pieces individual impact and reduce the chances of a purchase.

Furthermore, the correct jewelry store case lighting will not only bring out a piece’s brilliance, it will also provide the right tones to bring out the clarity, the warmth or the coolness of a piece, bringing its personality to the forefront and increasing its appeal.
To learn more about N.W. Lober and the improvements they are able to bring to your store, visit their website at http://www.nwlober.com/

About Company

N.W. Lober specializes in best jewelry store design for a wide range of clients. Design services offered by N.W. Lober are fully comprehensive and include design implementation. You can visit N.W. Lober at http://www.nwlober.com/