Market Highlights:
In this rapidly changing world of technology, content creation and personalizing is proving to be very important. It gradually reduces the time being spent on searching the content.

OTT Content Market is being adopted rapidly in all segments due to the personalized content creation and it is majorly affecting the traditional forms. OTT can be made available anytime and anywhere which is also a reason for its growing popularity.

The Over-the-top content market is growing rapidly over 14% of CAGR and is expected to reach at USD 87 billion by the end of forecast period.

Major Key Players:
• Apple, Inc. (U.S.)
• Facebook (U.S.)
• Google, Inc. (U.S.)
• Netflix, Inc. (U.S.)
• Tencent Holdings Limited (China)
• ActiveVideo Networks, Inc. (U.S.)
• Brightcove Inc. (Boston,USA)
• Hulu LLC. (Santa Monica)
• Microsoft Corporation (U.S.)
• Nimbuzz (Netherlands)
• Limelight Networks, Inc. (India)
• Roku, Inc. (USA)

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Market Segmentation:
The Over-the-top content market has been segmented on the basis of content type, deployment type, device/platform type and regional. The content type market segmentation comprises of images and texts, VoIP, Music streaming and videos, the last one being the most popular among the OTT content market.

Regional Analysis:
The regional analysis of over-the-top content market is being studied for regions such as Asia Pacific, North America, Europe and Rest of the World. It has been observed that North America would dominate the over-the-top content market owing to factors such as high speed connectivity and presence of well-established content providers in that region.

Asia Pacific over-the-top content market is expected to show a positive growth over the forecast period owing to factors such as rise in OTT content providers.


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Intended Audience:
• Technology investors
• Startup companies
• Consumer wearable manufacturers
• Research/Consultancy firms
• Private Equity groups

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