The global self-tanning products market size is expected to reach USD 2.18 billion by 2025 registering a CAGR of 5.9%, according to a new report by Grand View Research, Inc. Rising concerns about skin diseases and other health risks associated with sun exposure will boost the demand for self-tanning products. Lotion products was the largest segment in 2018 and generated a revenue of USD 811.4 million. Lotions are easy to apply and get absorbed quickly, which drives their demand.
Men application segment is expected to witness the fastest CAGR of 6.1% from 2019 to 2025 due to increased spending on men’s personal grooming products as a result of growing awareness about skin care. Supermarkets & hypermarkets was the largest distribution channel segment in 2018 and is projected to expand further maintaining the dominant position in the global market. Consumers prefer buying from supermarkets as these stores have a wide variety of genuine products of various international and local brands.
Europe generated the largest revenue in 2018 and will expand further at a steady CAGR from 2019 to 2025. High awareness about UV protection is expected to be a key factor driving the regional market. Moreover, presence of major companies, such as Aldi, Ahold Delhaize, REWE Group, and Group Auchan SA, in the region is likely to have a positive impact on the region’s growth.
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Further key findings from the study suggest:
• Women application segment led the market in 2018 and is expected to maintain its leading position throughout the forecast years
• Based on products, gels segment is projected to expand at the maximum CAGR of 6.7% from 2019 to 2025
• Asia Pacific is expected to be the fastest-growing regional self tanning products market from 2019 to 2025 on account of rapidly expanding cosmetics market in emerging countries like India and China
• Some of the key industry participants include Estée Lauder Companies; Kao Corp.; L'Oréal Group; Procter & Gamble; Unilever; Beiersdorf; Johnson & Johnson; Avon Products, Inc.; Shiseido Co. Ltd.; and Swallowfield
• Most of these companies invest more in R&D activities for product innovation to strengthen their industry position
• For instance, in April 2018, U.K.-based beauty product manufacturer Tan-Luxe launched Self-Tanner Remover and a Self-Tanning Oil
Grand View Research has segmented the global self tanning products market on the basis of product, application, distribution channel, and region:
Self-tanning Product Outlook (Revenue, USD Million, 2015 - 2025)
• Lotions
• Gels
• Others
Self-tanning Products Application Outlook (Revenue, USD Million, 2015 - 2025)
• Men
• Women
Self-tanning Products Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
• Supermarkets & Hypermarkets
• Convenience Stores
• Online
Self-tanning Products Regional Outlook (Revenue, USD Million, 2015 - 2025)
• North America
o U.S.
• Europe
o Germany
o U.K.
• Asia Pacific
o China
o India
o South Korea
• Central & South America
o Brazil
• Middle East & Africa