The demand for electronic devices such as smartphones and tablets has been increasing and the software programs needed to run these devices has been evolving with them. According to Information-Management, mobile apps and applications will be a tech trend this 2014. With more than 700,000 smartphone apps made available by Apple and Google Inc. alone, consumers become more and more dependent on these apps from running their devices to getting their daily activities done.


According to a mobile analytic firm, Flurry, people spend an average of two hours a day using these apps. The global dependence on these applications is mainly because smartphone apps complemented the very purpose of introducing smartphone devices, which is to make our lives easier. Smartphone apps made newspapers, magazines, games, social networking, emails and music available in the tip of the fingers.


What makes smartphone apps more useful is that all these industries that it touches continue to grow and evolve as well. The electronic games industry continues to boom as they are made available online. Analysts expect online games purchase to leap from $19.3 billion in 2010 to $37.9 billion in 2016 and majority of this will come from smartphone applications downloaded on mobile devices.


Applications that offer a wide array of information such as magazines, newspapers, catalogs and ebooksalso play a part in the growing industry of smartphone apps. Smart phone apps also include social networking sites for faster browsing like Facebook, Twitter and Instagram which undoubtedly shapes interaction of a person in different social circles and business sectors. Another catalyst that makes this growth possible is the improving availability of the Internet, and the increasing download and upload speeds. With the Internet making sure one can be connected 24 hours a day, seven days a week, the maximum potential of the applications available today can be achieved and any improvements of them are easier to establish at this time more than ever. This kind of technological trend is where Hartford Group International invests in. The Hartford Group aims to help companies gain financial stability and benefit from the growth of smartphone applications.


Smartphone apps are software applications or programs that are designed to run in android phones, iOS devices, tablets and even desktop computers. They are purchases or downloaded for free from distribution services. These applications set apart smartphones from other mobile devices manufactured before its invention. Since one can download whichever application suited for his needs, these applications can also customize one’s device and modify it to better serve its user. Since Apple first introduced application distribution service in 2008, more and more app developers and makers launch new products in the market. Among the most installed application in 2013 are Candy Crush Saga, YouTube, Kindle, Angry Birds, Google Maps, Gmail, Skype, Temple Run among others. It can be noticed that most applications that gain popularity caters entertainment and social media.


As smartphones and android devices become more than just for storing music or playing games but for business and educational purposes as well, app developers try to come up withsmartphone apps that will help consumers from purchasing all items in their grocery list to closing business deals. More companies also look into creating their own applications that will be distributed to their employees to best cater the companies’ demands and protect intellectual properties.


Applications will also be smaller, which means they will consume less space for storage, due to the growing competition among developers and distributors. Applications taking up larger spaces need to perform multi tasks to remain in the market so in the next years, smaller applications can be made available in one large software app. These trends that mobile apps are taking prove that there is a lot more to develop and invent for this growing industry. This is the kind of platform that hartford group international takes on because this spells potential and success not just for the company but also for their investors.


The more demands that smartphones can get for the next years, the more apps are expected to be created to supply the demand. Creators of mobile apps will likely be asked by their respective companies to create new apps for smart phones that will surely take a big impact on the market. So we are expecting that the creators of new mobile or smart phone apps will be paid with higher salaries. Also, companies that are responsible for these apps will be in demand. Since apps are said to be a new tech trend this 2014 so that means they can lead the market, these companies will be earning bigger sums of money. Thus, the companies who invest or are investing in smart phone or mobile apps are expected to lead the market in 2014, and that’s what Hartford Group International wants to be.



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