Unless you happen to be living under a rock, it’s painfully obvious that social media is popular — really popular. Liking, sharing, Posting or Re-tweeting - it’s safe to say the average person lives, breathes and eats social media! And because online is where most people spend their time, you’ll find big brands hanging out there as well.
Online marketing has taken over the marketing industry. Considering the fact that the Internet is accessed on a daily basis, brands now have an even greater chance of visibility. However, visibility loses value if you don’t have a compelling message to match your product and make you stand out from the crowd.
The right content can push your traffic into sales and can be optimized for higher search ranks. But why exactly does content matter in SEO?
Connection with the customer – Your content is what speaks directly to the customers and without the necessary details, you won’t convince them enough to trust what you’re offering.
Accessibility – Unlike ads, content is easily accessible, anytime anywhere. Which is why many brands now include blogs on their websites to provide readers with whatever information they need.
Problem Solving – All the How to and Where to queries can be answered via the right content. This allows you to gain both trust and credibility while also improving your audience reach.
Content sells - Any content you post is an opportunity to acquire new customers. By doing so, you effectively open up your business to a range of consumers from all over the world. Accompanied by the right pictures and even videos, your content becomes an effective sales pitch.
Whether its product reviews, answering questions, promoting the latest trends or simple article writing, content is without a doubt still king when it comes to driving more clicks.