[TEANECK, 12/14/2017] -- PriceManager, a pricing research subscription service, helps retailers and manufacturers keep track of valuable industry information. Its price tracking software enables businesses to analyze their competitive power by gathering pricing information from multiple competitors.

Businesses can use the tool to leverage their digital marketing strategies, including in-store marketing and promotions.

Providing Value to Market Research Expenditures

As the US economy recovered from the 2008 recession and corporate profits started to increase, companies’ investments in business intelligence and analytics increased accordingly. Various industry reports have published data proving this trend.

IBISWorld reported in October 2017 that the US market research industry is slowly but steadily growing. First Research Inc. followed-up with additional data in November, saying that the annual global income of the market research industry is $45 billion. Meanwhile, Plunkett Research predicts that the US industry’s market value will grow to $31 billion by 2020.

With the increasing demand for reliable market research services, PriceManager endeavors to make clients’ investments worthwhile.

Making Market Research Easier for All Businesses

The PriceManager price tracking software collects and collates real-time data from competitor sites. Users can also specify which promotions and websites to track, and how often. The software can scan prices more than once a day or once a week, depending on the client’s preference.

One of its best features is its ability to scan thousands of products and produce reports on competitor trends and price differentials in a short time. “Results matter when it comes to business, and this is exactly what our software can provide,” PriceManager says on its website. And with these data at the ready, product development and marketing teams will be able to come up with actionable plans promptly.

About PriceManager

PriceManager is an online subscription service that provides a powerful market research, analytics, and reporting tool. Established in 2009, the company caters to the needs of retailers, manufacturers, and other businesses that need to track the online pricing trends of distributors and competitors. The company currently serves clients from over 30 countries.

Visit http://www.pricemanager.com/ to learn more about this service.