Why retargeting is a cheap way to advertise


Posted July 30, 2015 by Retargetingbiz

Retargeting is considered a very powerful and also a very cheap advertising strategy by advertisers. Studies show that a buyer needs to make a connection with your brand at least 4 times before he decides to purchase something from you.

 
Only 2% of people that enter a website buy on their first visit. So, to convert those 98% you need to display them convincing and customized messages several times. Because advertising the classic way is not cheap at all, retargeting comes to the rescue. Now, not only big online businesses, but also small ones can afford a marketing automation software that helps them track visitors and present them with their messages several times on-site, with the help of live triggers and off-site with email triggers, reminders and SMS triggers.
Whenever people land on your site they’re showing interest in your products or services, but most of them aren’t ready to buy yet. Retargeting software tags those people by placing a cookie on their browser and then follows them around with customized ads based on their browsing behavior, that contain small incentives in order for them to take action. The email marketing software is an excellent choice, because it delivers the right message at the right time.

Retargeting.biz not only helps the brand to continue to connect with people who showed prior interest in it, but also has the ability to reduce bounce rate, segment audience according to specific actions and increase conversion rate up to 30%, much more than the classic online advertising. Also, because this marketing automation software ensures highly targeted audience, you have the possibility to run much more complex marketing campaigns.

The best part is that the benefits of our retargeting software come at lower costs than traditional advertising. With Retargeting.biz, you have two payment options: per actions or by generated sale. For the first one, an email trigger costs 0.03 euros, an SMS trigger is 0.05 euros and a live trigger is rated at only 0.01 euros. So, if for the first month you will display 1000 live triggers, 1200 e-mail triggers, 600 reminders and 100 SMS triggers, you will have to pay only 69 euros. The second option, payment by generated sales, allows you to not pay at all if your e-commerce business won’t benefit from our retargeting software.

If you are still undecided about this marketing automation software you can sign-up for a 14-day Free Trial for which you don’t have to give any credit card information and you are not charged for phone or e-mail support. Furthermore, there’s no charge for API key, no hidden fees, no account limits and no commitment on your behalf.

Author Bio:
Rares Banescu is the CEO and founder of Retargeting.biz, a company which provides a marketing automation software for online businesses that reduces bounce rate and cart abandonment rate and increases conversions. We have more than 50 satisfied customers in Romania and many more around the world.
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Contact Email [email protected]
Issued By Retargetingbiz
Website Retargeting and marketing automation for ecommerce
Country Romania
Categories Internet
Tags retargeting , marketing automation , retargeting software , email marketing , email marketing software , browsing behavior , Remarketing
Last Updated July 30, 2015