Chattanooga businessman and community fixture Albert Waterhouse marks 22 years in business this year. That’s 22 years since he founded Waterhouse Public Relations, the PR firm that has grown from its humble beginnings to become one of the most respected firms in the region, if not the country. When Albert Waterhouse founded Waterhouse PR back in 1992, he founded it on the solid bedrock of his own integrity, and on that foundation it has grown and flourished. Now Albert Waterhouse looks back on his career and notes that it has been a dedication to that same core value – integrity – that has earned him nearly all his successes, in business and in life.

Integrity is one of those hard to define terms that everyone seems to understand, but no one knows quite how to explain. For Albert Waterhouse, integrity means both a clear moral code and a strict, unwavering adherence to that moral code. Albert Waterhouse has always been a man of high integrity and strong moral fiber, but even still these are traits that must be exercised and strengthened regularly, as they are apt to be put to the test in the cutthroat business world, from time to time.

Albert Waterhouse takes a noticeable pride in his sterling reputation as a man of unimpeachable integrity, stating that it has been his integrity, more than anything else, that has been responsible for his high level of achievement in the business world and the amount of respect he has garnered from his peers and competitors alike.

“I founded Waterhouse PR back in 1992 on the principles of integrity and fair business dealing that I had developed early on in my career,” Albert Waterhouse was quoted as saying. “I attribute the successes that my company has had and that I myself have had to an unwavering dedication to these basic tenets. If I could hold my success up as a lesson to others, I would say that maintaining strict moral principles and keeping to them is at least 75% of the battle. Success depends on many factors, but none more than a personal integrity.”