Sherwood Newkirk is a veteran of the cleaning industry. He has been the owner of Sherwood Cleaning Service in Knightdale, North Carolina for the last twenty years. Newkirk assumed this business upon the death of his father and worked alongside his brothers for some time. Today, Newkirk has maintained and transformed the business to keep that success going since that time. A lot has changed since those early days, and he has adopted a number of modern strategies in combination with old fashioned values to keep a high level of success. He feels that by paying attention to customer needs at the core of his operation, he has been able to center his business on that.

Sherwood Newkirk puts in the work to make his business great, and that means planning, executing and being strategic at every turn. These core principles have been the centerpiece of his great business success and he started it all with a business plan, which he maintains and updates regularly. Running a business today is much more complicated than it once was. The internet has made information ubiquitous, and everything from reviews to competition all use this information superhighway to get customers and providers closer than ever. For some people, that is a challenge.

Newkirk runs his business with information as its advantage. He communicates and promotes information about his business on social channels, on the web and even mobile channels. That information combined with traditional business values and communication channels means he can deliver great things for his client and use additional channels of information to his advantage. Today, his company provides a full range of janitorial and cleaning services for customers throughout the region.

That includes commercial and residential clients. Sherwood Newkirk feels that by delivering exceptional cleaning services, having a professional staff and featuring customer friendly scheduling he has made Sherwood Cleaning Services into a top janitorial and cleaning services provider. In a number of commercial cases, Newkirk has taken on clients at many facilities where the previous janitorial providers showed little pride in providing exceptional service. Their cleaning efforts and equipment were mediocre and inconsistent. It is something that he has found in residential settings as well.

Newkirk finds these challenges the most rewarding, as they present opportunities for him to show customers what the difference can be and it is an opportunity to gain new customers from word of mouth and outstanding delivery.