Tissues are class of papers which can be unglazed, glazed, or creped. Tissue products show properties such as light weight, strength, softness and absorbency. Tissue products offers advantages such as prevention of bacterial infection when used for hand drying, which reduces the risk of communicable diseases such as cold and flu, this in turn is driving growth of the tissue products market. Tissue products are gaining traction, owing to the demand for sanitation and hygiene products including tissue products used in food service and healthcare industry.

Furthermore, advancements in the tissue manufacturing technology such as ADT, ATMOS, and NTT tissue making technologies are fueling the growth of the market. The development of innovative products is another factor propelling growth of the tissue products market. For instance, in September 2017, Sofidel Group launched Papernet Bio Tech, a toilet paper with Biologic Active Tissue Paper technology. The non-pathogenic microorganisms in the toilet paper is activated when the paper comes in contact with water and then, it produces enzymes that eat dirt. These enzymes are biodegradable and has no negative environmental impacts. However, increasing environmental concerns regarding excessive usage of paper products is restraining growth of the global tissue products market. Furthermore, availability of alternatives for tissue products such as electric hand dryers and cotton towels among others is another factor hindering growth of global tissue products market.

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Tissue towels have significant demand, owing to its advantages such as scrub strength, absorbency, water filtering capacity, and thickness. It is commonly used for drying hands, dusting, and cleaning. Non-residential segments, which includes hotels, restaurants, healthcare facilities, educational institutions, commercial and businesses institutions, and public places has lucrative demand for tissue products.
Manufacturers operating in the global tissue products market adopt various strategies such as merger and acquisition, new product launches, and partnerships to retain their market position. For instance, in March 2017, Cascades Inc. launched Cascades Fluff and Tuff toilet papers and paper towels. In May 2017, Orchids Paper Products launched New Tackle paper towels, Clean Scents paper towels, orchids Trends Designer paper towels and Orchids Supreme bath tissue. Resolute Forest Products Inc. acquired Atlas Paper Holdings, Inc., a manufacturer of at-home and away-from-home tissue products in November 2015.

Key market players operating in the tissue products market include Essity AB, Kimberly-Clark Corporation, Georgia-Pacific LLC, Asia Pulp and Paper Group, Procter & Gamble Co., Sofidel Group, CMPC Tissue S.A., WEPA Hygieneprodukte GmbH, Metsä Group, and Cascades Inc.

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