Protein bars are nutritional supplements that provide protein and other nutrients, including carbohydrates, vitamins, fats, and minerals. Protein bars include isolated protein from plant or animal source such as soy, milk, and eggs. They have high content of essential amino acids, which help maintain muscle mass, repair wounds or rebuild damaged tissues, synthesize red blood cells, and boost immunity. Protein bars are gaining popularity among all age groups, especially sport persons and athletes, who are involved in vigorous physical activities.

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Rising awareness regarding protein deficiency or protein-energy is majorly driving growth of the protein bar market. Additionally, increasing fitness trends coupled with growing demand for on-the-go food products due to the hectic lifestyle is expected to boost growth of the protein bars market. Furthermore, high prevalence of lactose intolerance worldwide, is expected to fuel the demand for protein bars made from gluten-free plant sources. This in turn, is expected to support the overall growth of this market during the forecast period. According to the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK), around 75 percent of all native and African Americans and 90 percent of Asian Americans were reported as lactose intolerant in 2017.

Among protein source type, the plant protein segment held a dominant position in 2016 and is expected to retain its dominance throughout the forecast period. The consumption of plant-based protein is associated with various health benefits, including reduced risk of heart diseases, blood pressure, and cholesterol levels. High protein bars are highly preferred by athletes whereas, low protein bars are preferred by consumers interested in maintaining a healthy protein diet.
North America held a dominant position in the global protein bars market in 2016, with S. being the major contributor. Increasing awareness regarding protein supplements and growing demand for convenience food in the region are key drivers for growth of the market in North America.

Key Players in the Global Protein Bars Market:

Some of the key players operating in the global protein bars market are Groupe Danone, Kellogg Co., General Mills, Inc., Premier Nutrition, Abbott Laboratories, Quest Nutrition, Universal Nutrition Corp., and Active Nutrition International GmbH.

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