A division of Pallazzio Hotels and Leisure Ltd, the 5-star hotel has carved its own niche in the robust hospitality industry. In an exclusive interview with Luxury launches, Romil Ratra, Director of Palladium Hotel, highlights the importance of marketing strategies, F&B and the mushrooming trends in the MICE market that the hotel has taken into consideration to deliver the ultimate luxury experience.

Romil Ratra began his career as a management trainee with the group and soon scaled the success ladder before moving to start his own venture. Romil has conceptualized and introduced 18 restaurants over his two decades in the industry, including India’s first Spanish restaurant, bar and lounge in Mumbai ‘Caliente’ in 2002.

Here are the excerpts from the interview:

What kind of market penetration does the Palladium hotel have in the Mumbai hospitality market today?

Palladium Hotel as a standalone luxury hotel has a potent and viable market penetration. We have been able to use our location and facilities to our advantage and have soon become one of the most preferred venues in the island city of Mumbai for a quality residential experience, a superlative event destination and for a great evening out. Penetration for most hotels is purely about occupancy levels, while we prefer to look at what we have been able to achieve holistically with all our offerings in the market place against our competitive set. Rooms. Events. Dining and Entertainment options.

Who are your key source markets? What is the marketing strategy you have adopted to promote your property for new markets?

Our key source markets today are the South West Asian markets of Singapore, Hong Kong, Korea and further East Japan. We also get a lot a business from the Middle East and Germany. Lastly, the United States and a fair amount of domestic travel as well from key gateway cities within India comprise our key markets. Broadly though, I think at this stage most hotels would be seeing a similar trend due the global economies. Our strategies include working with alliance partners in these key source markets, the large consolidators, OTAs and of course making sure that we are included in key global RFPs. There are, as you can imagine, many more.

Tell us a little bit about the Palladium hotel. What distinguishes your property from others in the same bracket?

Palladium Hotel, the tallest luxury hotel in Mumbai, is located in the heart of the residential and corporate hub of Lower Parel. Nestled inside High Street Phoenix, an uber-luxury shopping destination, the premium location provides convenient access to shopping, entertainment and dining options. The upscale mall houses several international brands such as Gucci, Jimmy Choo, Paul Smith, Bottega Veneta and Ermenegildo Zegna among several others.

You are bound to experience a warm welcome as you enter the strikingly contemporary lobby accentuated by the old-world charm of Rajasthani tikri craftsmanship adorning the walls. Crafted with the finest ingredients of luxury, the Hotel’s piece de resistance are its spaciously elegant rooms, award-winning fine dine restaurants, the Penthouse floors brimming with bars and lounges, state-of-the-art wellness floor and the opulent banquet and conference facilities. We take great pride in offering the finest in tailor-made and anticipatory services that come together to deliver the ultimate luxury experience.

Given your location in the business hub of the city, what kind of demand do you receive from the MICE market and what are the challenges faced?

As the proverbial new kids on the block, we are just starting to see the demand for MICE pick up. That said, we are poised to be the most preferred location for MICE in the city without an inkling of doubt. We are perfectly located in the heart of the city, a 20 min drive from the airport due to our proximity to the Bandra Worli Sea Link and the same distance away from most of the tony neighbourhoods of South Mumbai as well as upmarket Bandra and the suburbs in the north. The Palladium Hotel offers upto 50000 sq. ft. of Banquets, Events & Meetings spaces spread over multiple levels. 23 opulent venues open up a world of possibilities for any type of event, from a large residential conference, the great big Indian wedding to intimate, private events. Our Event facilities include a one of its kind 6500 sq. ft pillar less ballroom with a clear 24 foot ceiling height, a 3500 sq. ft. pre-function lounge and an attached 12000 sq. feet. Terrace Gardens that overlook the manicured lawns of the Royal Western India Turf Club and Racecourse. Three more luxurious Ballrooms ranging from 4700 Sq feet to 2700 sq feet and a slew of smaller spaces including lounges, boardrooms and conference rooms.


For More Details Visit : http://www.palladiumhotel.in
Address : 462, Senapati Bapat Marg, Lower Parel, Mumbai 400013 India
Contact number - +91 (22) 6162 8000