Wolloomooloo, Australia 26 March 2014 : It makes sense to advertise outdoors as people spend ninety percent of their waking time outdoors. Out of home communication has gained ground, in the last decade and that has come to stay. outdoor media association australia is an umbrella under which most of the outdoor media companies operate and prosper. It is the peak national body that represents most of the media companies and speaks for them. It takes up their cases with the governments of nations and formulates policies that conform to national standards.

The purpose of media is to communicate and the best medium is what sends the message to the maximum with minimum effort. Roadside display of billboards and hoardings reaches hundreds of motorists along the highways. Walls of big buildings, exterior of buses and trains, and sports grounds provide an effective mode of communication. The messages are broadly and distinctly delivered with lasting impressions. While the media workers and their managers remain busy painting walls and bridges and erecting billboards, their association looks after the business interests of industries in the media.

In every country there is Outdoor Media Association sydney representing media companies. In Australia almost all media companies come under the association. In New Zealand eighty eight percent of the companies are represented by the association. In Ireland almost ninety eight percent of the companies are in the fold. These national level associations give strength to the industry and regulate every tit-bit of the rules and regulations related to national laws and media policies. The governments speak and listen to and from the media people through these associations. They translate the policies of the companies and ensure accountability of the industry towards fair play.

Media companies consist of the owners, directors and paid officers and employees. These companies have HR issues and labor- law issues that sometimes crop up. Apart from that permits and license issues also appear to hamper the activities of the companies. Use outdoor media consist of public display of messages in prominent places, it may sometimes incur the public wrath for indecent and seemingly obscene exposures. There are accepted norms of exposures on public display boards. All these complex and sometimes vexing issues have to be dealt with by the associations.

Outdoor Media Marketing Association should have its legal department to cope with the complaints pouring in from employees of the member companies. It works as guardians as well as advisors of its members. It can tell them where they are flouting laws and going wrong on social counts. Disciplinary actions may also be initiated against members for violating procedures of appointment, service rules of employees and their service security. It works as a bridge between the government and the media world. A strong association is in the interest of one and all. The administration can rest assured assuming that there is a responsible body to look after the troubles. Companies can also work in peace assuming that there is a dependable guardian to protect them.

An association to bind and hold together all the Outdoor Media Association is a necessity.

The Outdoor Media Association represents most of Australia's traditional and digital outdoor media display companies and production facilities. Click here to contact the Outdoor Media Association, or follow on: facebook