1. LINK BUILDING
Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink is a way for users to navigate between pages on the internet.
Links to your website are an essential part of SEO. Having lots of backlinks to your site is a signal to Google that your posts or pages must be important for a certain topic. Therefore, when people search for this topic, your post or page tends to end up higher in the search results.

What are backlinks?
Backlinks, also called "inbound links. The link to an external website is called a backlink.

What is an Internal Link?
Internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in main navigation.
These types of links are useful for three reasons:
• They allow users to navigate a website.
• They help establish information hierarchy for the given website.
• They help spread link equity (ranking power) around websites.